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Advertising and promotion : = commun...

Hackley, Christopher E.,

Advertising and promotion : = communicating brands /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Advertising and promotion :/ Chris Hackley.
Reminder of title:	communicating brands /
Author:	Hackley, Christopher E.,
Description:	1 online resource (273 pages)
Subject:	Advertising - Brand name products. -
Online resource:	Click to View

Advertising and promotion : = communicating brands /
Hackley, Christopher E.,

Advertising and promotion :communicating brands /Chris Hackley. - 1 online resource (273 pages)

Includes bibliographical references and index.Subjects--Topical Terms:

656135
Advertising
--Brand name products.Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5823 / .H335 2005

Dewey Class. No.: 659.1

Advertising and promotion : = communicating brands /
LDR:01349nam 2200361 i 4500 001 1073537
003 MiAaPQ
005 20200520144314.0
006 m o d |
007 cr cnu||||||||
008 221104t20052005enk ob 001 0 eng d
020 $z 9780761941545
020 $a 9781848600522 (e-book)
035 $a (MiAaPQ)EBC343939
035 $a (Au-PeEL)EBL343939
035 $a (CaPaEBR)ebr11222279
035 $a (CaONFJC)MIL136186
035 $a (OCoLC)476159056
035 $a EBC343939
040 $a MiAaPQ $b eng $e rda $e pn $c MiAaPQ $d MiAaPQ
050 4 $a HF5823 $b .H335 2005
082 0 $a 659.1 $2 23
100 1 $a Hackley, Christopher E., $e author. $3 1005578
245 1 0 $a Advertising and promotion : $b communicating brands / $c Chris Hackley.
264 1 $a London, [England] ; $a Thousand Oaks, California ; $a New Delhi : $b SAGE Publications, $c 2005.
264 4 $c 2005
300 $a 1 online resource (273 pages)
336 $a text $2 rdacontent
337 $a computer $2 rdamedia
338 $a online resource $2 rdacarrier
504 $a Includes bibliographical references and index.
588 $a Description based on print version record.
590 $a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 $a Advertising $x Brand name products. $3 656135
650 0 $a Sales promotion. $3 568094
650 0 $a Advertising $x Social aspects. $3 567922
650 0 $a Advertising. $3 567923
655 4 $a Electronic books. $2 local $3 554714
797 2 $a ProQuest (Firm)
856 4 0 $u https://ebookcentral.proquest.com/lib/nfu/detail.action?docID=343939 $z Click to View

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