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Narrative advertising models and con...

Yilmaz, Recep.

Narrative advertising models and conceptualization in the digital age /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Narrative advertising models and conceptualization in the digital age // Recep Yilmaz, [editor].
其他作者:	Yilmaz, Recep.
出版者:	Hershey, PA :IGI Global, : c2017.,
面頁冊數:	xxii, 360 p. :ill. ; : 29 cm.;
附註:	"Premier reference source"--Cover.
標題:	Digital media. -
ISBN:	9781522523734 :

Narrative advertising models and conceptualization in the digital age /
Narrative advertising models and conceptualization in the digital age /Recep Yilmaz, [editor]. - Hershey, PA :IGI Global,c2017. - xxii, 360 p. :ill. ;29 cm. - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.

"Premier reference source"--Cover.

Includes bibliographical references (p. 320-352) and index.

"This book provides information on new models and conceptualizations for advertising narration, historical transformation of narrative advertising components and researches on narrative advertising. It covers topics such as basic concept of advertising narration to new conceptualizations, augmented reality to violance in narrative advertising, and interactive digital narrative to advergame and advergamers"--

ISBN: 9781522523734 :NT6130

LCCN: 2017000101Subjects--Topical Terms:

555702
Digital media.

LC Class. No.: HF6146.I58 / N37 2017

Dewey Class. No.: 659.14/4

Narrative advertising models and conceptualization in the digital age /
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245 0 0 $a Narrative advertising models and conceptualization in the digital age / $c Recep Yilmaz, [editor].
260 $a Hershey, PA : $b IGI Global, $c c2017.
300 $a xxii, 360 p. : $b ill. ; $c 29 cm.
490 0 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
500 $a "Premier reference source"--Cover.
504 $a Includes bibliographical references (p. 320-352) and index.
520 $a "This book provides information on new models and conceptualizations for advertising narration, historical transformation of narrative advertising components and researches on narrative advertising. It covers topics such as basic concept of advertising narration to new conceptualizations, augmented reality to violance in narrative advertising, and interactive digital narrative to advergame and advergamers"-- $c Provided by publisher.
650 0 $a Digital media. $3 555702
650 0 $a Advertising. $3 567923
650 0 $a Advertising copy. $3 561925
650 0 $a Internet advertising. $3 567920
700 1 $a Yilmaz, Recep. $3 1143675