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Narrative advertising models and con...

Yilmaz, Recep.

Narrative advertising models and conceptualization in the digital age /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Narrative advertising models and conceptualization in the digital age // Recep Yilmaz, [editor].
other author:	Yilmaz, Recep.
Published:	Hershey, PA :IGI Global, : c2017.,
Description:	xxii, 360 p. :ill. ; : 29 cm.;
Notes:	"Premier reference source"--Cover.
Subject:	Digital media. -
ISBN:	9781522523734 :

Narrative advertising models and conceptualization in the digital age /
Narrative advertising models and conceptualization in the digital age /Recep Yilmaz, [editor]. - Hershey, PA :IGI Global,c2017. - xxii, 360 p. :ill. ;29 cm. - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.

"Premier reference source"--Cover.

Includes bibliographical references (p. 320-352) and index.

"This book provides information on new models and conceptualizations for advertising narration, historical transformation of narrative advertising components and researches on narrative advertising. It covers topics such as basic concept of advertising narration to new conceptualizations, augmented reality to violance in narrative advertising, and interactive digital narrative to advergame and advergamers"--

ISBN: 9781522523734 :NT6130

LCCN: 2017000101Subjects--Topical Terms:

555702
Digital media.

LC Class. No.: HF6146.I58 / N37 2017

Dewey Class. No.: 659.14/4

Narrative advertising models and conceptualization in the digital age /
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005 20180519174745.0
008 180613s2017 paua b 001 0 eng
010 $a 2017000101
020 $a 9781522523734 : $c NT6130
020 $a 9781522523741 (ebk.)
035 $a 19577934
040 $a DLC $b eng $c DLC $d DLC $d NFU
041 0 $a eng
042 $a pcc
050 0 0 $a HF6146.I58 $b N37 2017
082 0 0 $a 659.14/4 $2 23
245 0 0 $a Narrative advertising models and conceptualization in the digital age / $c Recep Yilmaz, [editor].
260 $a Hershey, PA : $b IGI Global, $c c2017.
300 $a xxii, 360 p. : $b ill. ; $c 29 cm.
490 0 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
500 $a "Premier reference source"--Cover.
504 $a Includes bibliographical references (p. 320-352) and index.
520 $a "This book provides information on new models and conceptualizations for advertising narration, historical transformation of narrative advertising components and researches on narrative advertising. It covers topics such as basic concept of advertising narration to new conceptualizations, augmented reality to violance in narrative advertising, and interactive digital narrative to advergame and advergamers"-- $c Provided by publisher.
650 0 $a Digital media. $3 555702
650 0 $a Advertising. $3 567923
650 0 $a Advertising copy. $3 561925
650 0 $a Internet advertising. $3 567920
700 1 $a Yilmaz, Recep. $3 1143675