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A Product's Brand Is Its Nation's Br...

Mino Navarrete, Pablo Andres.

A Product's Brand Is Its Nation's Brand : = A Case Study on the Promotion of Chilean Wines in the United States.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	A Product's Brand Is Its Nation's Brand :/
其他題名:	A Case Study on the Promotion of Chilean Wines in the United States.
作者:	Mino Navarrete, Pablo Andres.
面頁冊數:	1 online resource (96 pages)
附註:	Source: Masters Abstracts International, Volume: 56-05.
標題:	Mass communication. -
電子資源:	click for full text (PQDT)
ISBN:	9781369874402

A Product's Brand Is Its Nation's Brand : = A Case Study on the Promotion of Chilean Wines in the United States.
Mino Navarrete, Pablo Andres.

A Product's Brand Is Its Nation's Brand :A Case Study on the Promotion of Chilean Wines in the United States. - 1 online resource (96 pages)

Source: Masters Abstracts International, Volume: 56-05.

Thesis (M.A.)--The University of North Carolina at Chapel Hill, 2017.

Includes bibliographical references

In the last 25 years, Chile opened its economy to the world, exporting different goods and services and signing trade agreements with more than 60 countries. Wine is one of the most exported products from Chile to the United States. However, despite the economic success in the relations between both countries, Chilean wines still seem to be unknown to the average American citizen. Through a competitive analysis and in-depth interviews, this study seeks to understand how Chilean wineries can make use of different integrated marketing communications (IMC) campaigns to strategically approach publics involved in the wine distribution chain, such as wholesalers, owners of restaurants, sommeliers, chefs, managers at supermarkets, specialized media outlets in wine and gastronomy, and also final consumers.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9781369874402Subjects--Topical Terms:

1179310
Mass communication.
Index Terms--Genre/Form:

554714
Electronic books.

A Product's Brand Is Its Nation's Brand : = A Case Study on the Promotion of Chilean Wines in the United States.
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500 $a Source: Masters Abstracts International, Volume: 56-05.
500 $a Adviser: Joseph M. Cabosky.
502 $a Thesis (M.A.)--The University of North Carolina at Chapel Hill, 2017.
504 $a Includes bibliographical references
520 $a In the last 25 years, Chile opened its economy to the world, exporting different goods and services and signing trade agreements with more than 60 countries. Wine is one of the most exported products from Chile to the United States. However, despite the economic success in the relations between both countries, Chilean wines still seem to be unknown to the average American citizen. Through a competitive analysis and in-depth interviews, this study seeks to understand how Chilean wineries can make use of different integrated marketing communications (IMC) campaigns to strategically approach publics involved in the wine distribution chain, such as wholesalers, owners of restaurants, sommeliers, chefs, managers at supermarkets, specialized media outlets in wine and gastronomy, and also final consumers.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Mass communication. $3 1179310
650 4 $a Marketing. $3 557931
650 4 $a Latin American studies. $3 1181249
655 7 $a Electronic books. $2 local $3 554714
690 $a 0708
690 $a 0338
690 $a 0550
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a The University of North Carolina at Chapel Hill. $b Journalism (Mass Communication). $3 1181391
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10268208 $z click for full text (PQDT)

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