國立虎尾科技大學 |

Visualizing marketing = from abstract to intuitive /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Visualizing marketing/ by S. Umit Kucuk.
其他題名:	from abstract to intuitive /
作者:	Kucuk, S. Umit.
出版者:	Cham :Springer International Publishing : : 2017.,
面頁冊數:	ix, 126 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Marketing. -
電子資源:	http://dx.doi.org/10.1007/978-3-319-48027-5
ISBN:	9783319480275

Visualizing marketing = from abstract to intuitive /
Kucuk, S. Umit.

Visualizing marketingfrom abstract to intuitive /[electronic resource] :by S. Umit Kucuk. - Cham :Springer International Publishing :2017. - ix, 126 p. :ill., digital ;24 cm.

1. Marketing and Marketing Mix -- 2. Visualization of Product -- 3. Visualization of Price -- 4. Visualization of Place -- 5. Visualization of Promotion -- 6. Marketing Mix Modeling -- 7. The Transformation of Marketing Mix.

This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there is a need for approaches that provide a clear picture of such concepts and concrete and hands-on knowledge tools to students, scholars and practitioners. Furthermore, the recent rising importance and popularity of marketing metrics make visualization of such important marketing phenomena possible. Visualizing or concretizing of marketing data is more important than ever as the usage and presentation of such enormous amounts of data requires visual representation. Thus, the book provides collection of such marketing visualization examples that can help marketing scholars and students to make sense of marketing concepts and their data, so that they can develop clearer and winning marketing strategies. S. Umit Kucuk has taught marketing, consumer behavior, and statistics courses at the University of Washington, Seattle University, Central Washington University, and Eastern Washington University, USA. He is widely published in the Anti-Trust Bulletin, Journal of Brand Management, Journal of Business Ethics, Journal of Business Research, Journal of Consumer Affairs, Journal of International Consumer Marketing, Journal of Retailing and Consumer Services, Journal of Research for Consumers, Marketing Theory, and Technovation, among others. He is the winner of the 2010 "Citation of Excellence" award from Emerald Management Reviews and his articles are among the most popular and most downloaded in these journals.

ISBN: 9783319480275

Standard No.: 10.1007/978-3-319-48027-5doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5415

Dewey Class. No.: 658.8

Visualizing marketing = from abstract to intuitive /
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