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An analysis of the relationship betw...

ProQuest Information and Learning Co.

An analysis of the relationship between college football fans and their rival teams.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	An analysis of the relationship between college football fans and their rival teams./
Author:	Young, Morgan.
Description:	1 online resource (73 pages)
Notes:	Source: Masters Abstracts International, Volume: 55-06.
Contained By:	Masters Abstracts International55-06(E).
Subject:	Sports Management. -
Online resource:	click for full text (PQDT)
ISBN:	9781339969626

An analysis of the relationship between college football fans and their rival teams.
Young, Morgan.

An analysis of the relationship between college football fans and their rival teams. - 1 online resource (73 pages)

Source: Masters Abstracts International, Volume: 55-06.

Thesis (M.S.)--Mississippi State University, 2016.

Includes bibliographical references

The current study explored how fan identification and negative rival perception affect the decision to blast or support the rival in indirect competition in college football. 258 participants (M age=24.15, 51.16% female) responded after being targeted via social media, email, and in person. Fans higher in identification had a more negative rival perception, were more likely to blast the rival, and were less likely to support the rival in indirect competition. A negative rival perception increased blasting and decreased rival support. The results contribute to current literature on rivalry and fan identification and aid marketers in marketing segmentation and targeting new segments to increase viewership and attendance.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9781339969626Subjects--Topical Terms:

1180497
Sports Management.
Index Terms--Genre/Form:

554714
Electronic books.

An analysis of the relationship between college football fans and their rival teams.
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007 cr mn||||a|a||
008 190606s2016 xx obm 000 0 eng d
020 $a 9781339969626
035 $a (MiAaPQ)AAI10141602
035 $a (MiAaPQ)msstate:12613
035 $a AAI10141602
040 $a MiAaPQ $b eng $c MiAaPQ $d NTU
100 1 $a Young, Morgan. $3 1192965
245 1 3 $a An analysis of the relationship between college football fans and their rival teams.
264 0 $c 2016
300 $a 1 online resource (73 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Masters Abstracts International, Volume: 55-06.
500 $a Adviser: Younghan Lee.
502 $a Thesis (M.S.)--Mississippi State University, 2016.
504 $a Includes bibliographical references
520 $a The current study explored how fan identification and negative rival perception affect the decision to blast or support the rival in indirect competition in college football. 258 participants (M age=24.15, 51.16% female) responded after being targeted via social media, email, and in person. Fans higher in identification had a more negative rival perception, were more likely to blast the rival, and were less likely to support the rival in indirect competition. A negative rival perception increased blasting and decreased rival support. The results contribute to current literature on rivalry and fan identification and aid marketers in marketing segmentation and targeting new segments to increase viewership and attendance.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Sports Management. $3 1180497
650 4 $a Marketing. $3 557931
655 7 $a Electronic books. $2 local $3 554714
690 $a 0430
690 $a 0338
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Mississippi State University. $b Kinesiology. $3 1192966
773 0 $t Masters Abstracts International $g 55-06(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10141602 $z click for full text (PQDT)

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