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Services marketing : = integrating customer focus across the firm /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Services marketing :/ Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
其他題名:	integrating customer focus across the firm /
作者:	Zeithaml, Valarie A.
其他作者:	Bitner, Mary Jo.
出版者:	Boston :McGraw-Hill, : 2009.,
面頁冊數:	xxviii, 708 p. :ill. ; : 26 cm.;
附註:	"McGraw-Hill international edition"--Cover.
標題:	Customer services. -
ISBN:	0071263934 (IE : pbk.)

Services marketing : = integrating customer focus across the firm /
Zeithaml, Valarie A.

Services marketing :integrating customer focus across the firm /Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 5th ed. - Boston :McGraw-Hill,2009. - xxviii, 708 p. :ill. ;26 cm.

"McGraw-Hill international edition"--Cover.

Includes bibliographical references and index.

ISBN: 0071263934 (IE : pbk.)Subjects--Topical Terms:

568463
Customer services.

LC Class. No.: HD9980.5

Dewey Class. No.: 658.8

Services marketing : = integrating customer focus across the firm /
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020 $a 0071263934 (IE : pbk.)
020 $a 0073380938 (cloth : alk. paper)
020 $a 9780073380933 (cloth : alk. paper)
020 $a 9780071263931 (IE : pbk.) : $c NT1120
035 $a (OCoLC)254905973
035 $a ocn254905973
040 $a GyGoGBV $b ger $c GBVCP $c NFU $d CPV $d NFU $e rakwb
041 $a eng
050 0 $a HD9980.5
082 0 0 $a 658.8
100 1 $a Zeithaml, Valarie A. $3 633413
245 1 0 $a Services marketing : $b integrating customer focus across the firm / $c Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
250 $a 5th ed.
260 $a Boston : $c 2009. $b McGraw-Hill,
300 $a xxviii, 708 p. : $b ill. ; $c 26 cm.
500 $a "McGraw-Hill international edition"--Cover.
504 $a Includes bibliographical references and index.
650 0 $a Customer services. $3 568463
650 0 $a Marketing. $3 557931
650 0 $a Service industries $x Marketing. $3 633414
700 1 $a Bitner, Mary Jo. $3 633415
700 1 $a Gremler, Dwayne D. $3 633416

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