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Conference Proceedings Trends in Business Communication 2020

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Conference Proceedings Trends in Business Communication 2020/ edited by Peter Schneckenleitner, Wolfgang Reitberger, Alexandra Brunner-Sperdin, Andre Haller.
other author:	Schneckenleitner, Peter.
Description:	VIII, 191 p. 27 illus.online resource. :
Contained By:	Springer Nature eBook
Subject:	Marketing. -
Online resource:	https://doi.org/10.1007/978-3-658-33642-4
ISBN:	9783658336424

Conference Proceedings Trends in Business Communication 2020
Conference Proceedings Trends in Business Communication 2020[electronic resource] /edited by Peter Schneckenleitner, Wolfgang Reitberger, Alexandra Brunner-Sperdin, Andre Haller. - 1st ed. 2021. - VIII, 191 p. 27 illus.online resource.

Leadership communication with multiple managers and its influence on internal integration of different functional areas -- The effect of culture on sustainable consumer behavior in Spain and Germany – a suggestion for a culturally sensitive Communication Management -- Project communication as a key function in agile organization forms – An analysis using the Wellenreiter Organization as an example -- Social media as an aid to export and early stage internationalization: A literature review -- Changes in internal communications through the „home office“ working model -- Tweeting CEOs, Opinion Leadership, and the Social Capital of Companies -- Blurring the lines: How Social Media Managers transform Business Communication -- Current Status of Corporate e-learning in Austrian ATX Companies and its Implications – a Qualitative Analysis -- The Annual Shareholder Meeting in Austria in times of the COVID-19 pandemic.

The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership communication, communication in agile organisations and tweeting CEOs to new developments in e-learning and current requirements for online shareholder meetings to sustainable consumer behaviour, communication in times of home office and new aspects of social media topics. All contributions were presented orally at the international online conference "Trends in Business Communication" on 4 December 2020, the full papers were subjected to a peer review process. Editors The editors are all researchers and lecturers at the University of Applied Sciences Kufstein, Tyrol. Their focus is on communication management, marketing and digital marketing.

ISBN: 9783658336424

Standard No.: 10.1007/978-3-658-33642-4doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Conference Proceedings Trends in Business Communication 2020
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