國立虎尾科技大學 |

Conference Proceedings Trends in Business Communication 2020

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Conference Proceedings Trends in Business Communication 2020/ edited by Peter Schneckenleitner, Wolfgang Reitberger, Alexandra Brunner-Sperdin, Andre Haller.
其他作者:	Haller, Andre.
面頁冊數:	VIII, 191 p. 27 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Business Strategy/Leadership. -
電子資源:	https://doi.org/10.1007/978-3-658-33642-4
ISBN:	9783658336424

Conference Proceedings Trends in Business Communication 2020
Conference Proceedings Trends in Business Communication 2020[electronic resource] /edited by Peter Schneckenleitner, Wolfgang Reitberger, Alexandra Brunner-Sperdin, Andre Haller. - 1st ed. 2021. - VIII, 191 p. 27 illus.online resource.

Leadership communication with multiple managers and its influence on internal integration of different functional areas -- The effect of culture on sustainable consumer behavior in Spain and Germany – a suggestion for a culturally sensitive Communication Management -- Project communication as a key function in agile organization forms – An analysis using the Wellenreiter Organization as an example -- Social media as an aid to export and early stage internationalization: A literature review -- Changes in internal communications through the „home office“ working model -- Tweeting CEOs, Opinion Leadership, and the Social Capital of Companies -- Blurring the lines: How Social Media Managers transform Business Communication -- Current Status of Corporate e-learning in Austrian ATX Companies and its Implications – a Qualitative Analysis -- The Annual Shareholder Meeting in Austria in times of the COVID-19 pandemic.

The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership communication, communication in agile organisations and tweeting CEOs to new developments in e-learning and current requirements for online shareholder meetings to sustainable consumer behaviour, communication in times of home office and new aspects of social media topics. All contributions were presented orally at the international online conference "Trends in Business Communication" on 4 December 2020, the full papers were subjected to a peer review process. Editors The editors are all researchers and lecturers at the University of Applied Sciences Kufstein, Tyrol. Their focus is on communication management, marketing and digital marketing.

ISBN: 9783658336424

Standard No.: 10.1007/978-3-658-33642-4doiSubjects--Topical Terms:

796119
Business Strategy/Leadership.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Conference Proceedings Trends in Business Communication 2020
LDR:03232nam a22003975i 4500 001 1050959
003 DE-He213
005 20210726051743.0
007 cr nn 008mamaa
008 220103s2021 gw | s |||| 0|eng d
020 $a 9783658336424 $9 978-3-658-33642-4
024 7 $a 10.1007/978-3-658-33642-4 $2 doi
035 $a 978-3-658-33642-4
050 4 $a HF5410-5417.5
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
072 7 $a KJSM $2 thema
082 0 4 $a 658.8 $2 23
245 1 0 $a Conference Proceedings Trends in Business Communication 2020 $h [electronic resource] / $c edited by Peter Schneckenleitner, Wolfgang Reitberger, Alexandra Brunner-Sperdin, Andre Haller.
250 $a 1st ed. 2021.
264 1 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2021.
300 $a VIII, 191 p. 27 illus. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
505 0 $a Leadership communication with multiple managers and its influence on internal integration of different functional areas -- The effect of culture on sustainable consumer behavior in Spain and Germany – a suggestion for a culturally sensitive Communication Management -- Project communication as a key function in agile organization forms – An analysis using the Wellenreiter Organization as an example -- Social media as an aid to export and early stage internationalization: A literature review -- Changes in internal communications through the „home office“ working model -- Tweeting CEOs, Opinion Leadership, and the Social Capital of Companies -- Blurring the lines: How Social Media Managers transform Business Communication -- Current Status of Corporate e-learning in Austrian ATX Companies and its Implications – a Qualitative Analysis -- The Annual Shareholder Meeting in Austria in times of the COVID-19 pandemic.
520 $a The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership communication, communication in agile organisations and tweeting CEOs to new developments in e-learning and current requirements for online shareholder meetings to sustainable consumer behaviour, communication in times of home office and new aspects of social media topics. All contributions were presented orally at the international online conference "Trends in Business Communication" on 4 December 2020, the full papers were subjected to a peer review process. Editors The editors are all researchers and lecturers at the University of Applied Sciences Kufstein, Tyrol. Their focus is on communication management, marketing and digital marketing.
650 2 4 $a Business Strategy/Leadership. $3 796119
650 0 $a Leadership. $3 562584
650 0 $a Marketing. $3 557931
700 1 $a Haller, Andre. $e editor. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1355417
700 1 $a Brunner-Sperdin, Alexandra. $e editor. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1355416
700 1 $a Reitberger, Wolfgang. $e editor. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1355415
700 1 $a Schneckenleitner, Peter. $e editor. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1355414
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783658336417
776 0 8 $i Printed edition: $z 9783658336431
856 4 0 $u https://doi.org/10.1007/978-3-658-33642-4
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)