國立虎尾科技大學 |

Advances in Advertising Research VIII = challenges in an sge of dis-engagement /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Advances in Advertising Research VIII/ edited by Vesna Zabkar, Martin Eisend.
Reminder of title:	challenges in an sge of dis-engagement /
other author:	Zabkar, Vesna.
corporate name:	Workshop on the Preservation of Stability under Discretization
Published:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2017.,
Description:	xi, 293 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Advertising - Congresses. - Research -
Online resource:	http://dx.doi.org/10.1007/978-3-658-18731-6
ISBN:	9783658187316

Advances in Advertising Research VIII = challenges in an sge of dis-engagement /
Advances in Advertising Research VIIIchallenges in an sge of dis-engagement /[electronic resource] :edited by Vesna Zabkar, Martin Eisend. - Wiesbaden :Springer Fachmedien Wiesbaden :2017. - xi, 293 p. :ill., digital ;24 cm. - European advertising academy. - European advertising academy..

Advertising Media, Content, Audiences -- Advertising Processing and Reception -- Online Advertising and Communication -- Advertising Effectiveness.

This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA) This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference gathered more than 130 participants from various countries from nearly all continents. Contents Advertising Media, Content, Audiences Advertising Processing and Reception Online Advertising and Communication Advertising Effectiveness Target Groups Researchers, instructors, and students in the fields of advertising, communication, marketing and media management, as well as practitioners in these areas The Editors Vesna Zabkar, Ph.D., is a full professor of marketing and vice-dean of research at the Faculty of Economics, University of Ljubljana. Martin Eisend is Professor of Marketing at the European University Viadrina, Frankfurt (Oder), Germany.

ISBN: 9783658187316

Standard No.: 10.1007/978-3-658-18731-6doiSubjects--Topical Terms:

1172765
Advertising
--Research--Congresses.

LC Class. No.: HF5823 / .I58 2016

Dewey Class. No.: 659.1

Advances in Advertising Research VIII = challenges in an sge of dis-engagement /
LDR:02431nam a2200337 a 4500 001 905541
003 DE-He213
005 20170616164141.0
006 m d
007 cr nn 008maaau
008 190308s2017 gw s 0 eng d
020 $a 9783658187316 $q (electronic bk.)
020 $a 9783658187309 $q (paper)
024 7 $a 10.1007/978-3-658-18731-6 $2 doi
035 $a 978-3-658-18731-6
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5823 $b .I58 2016
072 7 $a KJS $2 bicssc
072 7 $a KJSM $2 bicssc
072 7 $a BUS043000 $2 bisacsh
082 0 4 $a 659.1 $2 23
090 $a HF5823 $b .I61 2016
111 2 $a Workshop on the Preservation of Stability under Discretization $d (2001 : $c Fort Collins, Colo.) $3 527686
245 1 0 $a Advances in Advertising Research VIII $h [electronic resource] : $b challenges in an sge of dis-engagement / $c edited by Vesna Zabkar, Martin Eisend.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2017.
300 $a xi, 293 p. : $b ill., digital ; $c 24 cm.
490 1 $a European advertising academy
505 0 $a Advertising Media, Content, Audiences -- Advertising Processing and Reception -- Online Advertising and Communication -- Advertising Effectiveness.
520 $a This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA) This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference gathered more than 130 participants from various countries from nearly all continents. Contents Advertising Media, Content, Audiences Advertising Processing and Reception Online Advertising and Communication Advertising Effectiveness Target Groups Researchers, instructors, and students in the fields of advertising, communication, marketing and media management, as well as practitioners in these areas The Editors Vesna Zabkar, Ph.D., is a full professor of marketing and vice-dean of research at the Faculty of Economics, University of Ljubljana. Martin Eisend is Professor of Marketing at the European University Viadrina, Frankfurt (Oder), Germany.
650 0 $a Advertising $x Research $v Congresses. $3 1172765
650 1 4 $a Business and Management. $2 eflch $3 934826
650 2 4 $a Marketing. $3 557931
700 1 $a Zabkar, Vesna. $3 1172764
700 1 $a Eisend, Martin. $3 883458
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer eBooks
830 0 $a European advertising academy. $3 883460
856 4 0 $u http://dx.doi.org/10.1007/978-3-658-18731-6
950 $a Business and Management (Springer-41169)