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Advances in Advertising Research VIII = challenges in an sge of dis-engagement /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Advances in Advertising Research VIII/ edited by Vesna Zabkar, Martin Eisend.
其他題名:	challenges in an sge of dis-engagement /
其他作者:	Zabkar, Vesna.
團體作者:	Workshop on the Preservation of Stability under Discretization
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2017.,
面頁冊數:	xi, 293 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Advertising - Congresses. - Research -
電子資源:	http://dx.doi.org/10.1007/978-3-658-18731-6
ISBN:	9783658187316

Advances in Advertising Research VIII = challenges in an sge of dis-engagement /
Advances in Advertising Research VIIIchallenges in an sge of dis-engagement /[electronic resource] :edited by Vesna Zabkar, Martin Eisend. - Wiesbaden :Springer Fachmedien Wiesbaden :2017. - xi, 293 p. :ill., digital ;24 cm. - European advertising academy. - European advertising academy..

Advertising Media, Content, Audiences -- Advertising Processing and Reception -- Online Advertising and Communication -- Advertising Effectiveness.

This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA) This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference gathered more than 130 participants from various countries from nearly all continents. Contents Advertising Media, Content, Audiences Advertising Processing and Reception Online Advertising and Communication Advertising Effectiveness Target Groups Researchers, instructors, and students in the fields of advertising, communication, marketing and media management, as well as practitioners in these areas The Editors Vesna Zabkar, Ph.D., is a full professor of marketing and vice-dean of research at the Faculty of Economics, University of Ljubljana. Martin Eisend is Professor of Marketing at the European University Viadrina, Frankfurt (Oder), Germany.

ISBN: 9783658187316

Standard No.: 10.1007/978-3-658-18731-6doiSubjects--Topical Terms:

1172765
Advertising
--Research--Congresses.

LC Class. No.: HF5823 / .I58 2016

Dewey Class. No.: 659.1

Advances in Advertising Research VIII = challenges in an sge of dis-engagement /
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