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Measuring Customer Experience = How ...

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Measuring Customer Experience = How to Develop and Execute the Most Profitable Customer Experience Strategies /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Measuring Customer Experience/ by Philipp Klaus.
其他題名:	How to Develop and Execute the Most Profitable Customer Experience Strategies /
作者:	Klaus, Philipp.
面頁冊數:	XIV, 166 p.online resource. :
Contained By:	Springer Nature eBook
標題:	Marketing. -
電子資源:	https://doi.org/10.1057/9781137375469
ISBN:	9781137375469

Measuring Customer Experience = How to Develop and Execute the Most Profitable Customer Experience Strategies /
Klaus, Philipp.

Measuring Customer ExperienceHow to Develop and Execute the Most Profitable Customer Experience Strategies /[electronic resource] :by Philipp Klaus. - 1st ed. 2015. - XIV, 166 p.online resource.

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.

ISBN: 9781137375469

Standard No.: 10.1057/9781137375469doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Measuring Customer Experience = How to Develop and Execute the Most Profitable Customer Experience Strategies /
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