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Hotel Management in the Digital Age : = Empirical Studies of Reputation Management and Dynamic Pricing.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Hotel Management in the Digital Age :/
Reminder of title:	Empirical Studies of Reputation Management and Dynamic Pricing.
Author:	Wang, Yang.
Description:	1 online resource (120 pages)
Notes:	Source: Dissertation Abstracts International, Volume: 79-05(E), Section: A.
Contained By:	Dissertation Abstracts International79-05A(E).
Subject:	Marketing. -
Online resource:	click for full text (PQDT)
ISBN:	9780355388404

Hotel Management in the Digital Age : = Empirical Studies of Reputation Management and Dynamic Pricing.
Wang, Yang.

Hotel Management in the Digital Age :Empirical Studies of Reputation Management and Dynamic Pricing. - 1 online resource (120 pages)

Source: Dissertation Abstracts International, Volume: 79-05(E), Section: A.

Thesis (Ph.D.)

Includes bibliographical references

Although a hotel's basic purpose of providing a temporary place of lodging has not changed fundamentally over the course of history, the industry has continuously evolved with the newest innovations in architecture, technology, and culture. The most recent evolution is the digitization of the hotel marketplace. This thesis investigates two areas heavily influenced by the digital marketplace---nline reputation management and dynamic pricing.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355388404Subjects--Topical Terms:

557931
Marketing.
Index Terms--Genre/Form:

554714
Electronic books.

Hotel Management in the Digital Age : = Empirical Studies of Reputation Management and Dynamic Pricing.
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100 1 $a Wang, Yang. $3 1071727
245 1 0 $a Hotel Management in the Digital Age : $b Empirical Studies of Reputation Management and Dynamic Pricing.
264 0 $c 2016
300 $a 1 online resource (120 pages)
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500 $a Source: Dissertation Abstracts International, Volume: 79-05(E), Section: A.
500 $a Advisers: Amit Pazgal; Wagner Kamakura; Ajay Kalra; Natalia Sizova.
502 $a Thesis (Ph.D.) $c Rice University $d 2016.
504 $a Includes bibliographical references
520 $a Although a hotel's basic purpose of providing a temporary place of lodging has not changed fundamentally over the course of history, the industry has continuously evolved with the newest innovations in architecture, technology, and culture. The most recent evolution is the digitization of the hotel marketplace. This thesis investigates two areas heavily influenced by the digital marketplace---nline reputation management and dynamic pricing.
520 $a The first study of this dissertation addresses one important facet of reputation management. How do managers' responses to online reviews alter the opinion of subsequent reviewers? By analyzing a dataset of approximately 17 million hotel reviews, we demonstrate that managers' responses can change the opinion of subsequent reviewers, but not always in a positive way. Responses to negative reviews generally improve subsequent opinion but responses to positive reviews can sometimes negatively influence subsequent opinion. A deep learning topic analysis of response and review texts reveals that tailored responses to positive reviews can actually negatively impact subsequent opinion. The findings in this study are shown to be consistent with the predictions of reactance theory.
520 $a The second study seeks to uncover the degree to which managers' pricing heuristics are optimal. Analyzing a year's worth of spot prices for a focal hotel and its two competitors in the Las Vegas market, we show that managers do not price optimally in two peculiar ways. First, managers are able to set close-to-optimal average prices during off-season but dramatically underprice during peak-season. This result is consistent with agency theory that suggest the observable binary outcome of selling out the hotel may attenuate managers' aggressiveness in setting prices. Second, managers, like untrained experimental subjects in prior literature, tend to make price changes that are too small. Furthermore, this study investigates the revenue gains due anticipating competitors' pricing behavior and mean reversion tendencies in online reviews.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Marketing. $3 557931
650 4 $a Management. $3 558618
655 7 $a Electronic books. $2 local $3 554714
690 $a 0338
690 $a 0454
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Rice University. $b Business. $3 1181144
773 0 $t Dissertation Abstracts International $g 79-05A(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10674079 $z click for full text (PQDT)