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Multichannel Commerce = A Consumer Perspective on the Integration of Physical and Electronic Channels /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Multichannel Commerce/ by Manuel Trenz.
其他題名:	A Consumer Perspective on the Integration of Physical and Electronic Channels /
作者:	Trenz, Manuel.
面頁冊數:	XV, 153 p. 30 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Information technology. -
電子資源:	https://doi.org/10.1007/978-3-319-16115-0
ISBN:	9783319161150

Multichannel Commerce = A Consumer Perspective on the Integration of Physical and Electronic Channels /
Trenz, Manuel.

Multichannel CommerceA Consumer Perspective on the Integration of Physical and Electronic Channels /[electronic resource] :by Manuel Trenz. - 1st ed. 2015. - XV, 153 p. 30 illus.online resource. - Progress in IS,2196-8705. - Progress in IS,.

Introduction -- Offline, online and multichannel commerce -- Perception and valuation of MC integration services -- Purchase specific and individual differences -- Reflection.

This book takes an in-depth look at consumer behavior in the context of multichannel commerce, and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between online and offline sales channels, instead providing insights into how the interplay between different channel types is valued by different consumer types and for different products. The book extends previous conceptualizations of multichannel commerce to reflect and incorporate recent technological advances. The results provide valuable guidelines on how, why and when multichannel integration services can be exploited by classical retailers, helping them to compete with their purely online competitors on the internet.

ISBN: 9783319161150

Standard No.: 10.1007/978-3-319-16115-0doiSubjects--Topical Terms:

559429
Information technology.

LC Class. No.: HF54.5-54.56

Dewey Class. No.: 650

Multichannel Commerce = A Consumer Perspective on the Integration of Physical and Electronic Channels /
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