國立虎尾科技大學 |

Online Fundraisers = Targeted Planning and Successful Implementation /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Online Fundraisers/ by Sonja Harken, Martin Hodsman.
其他題名:	Targeted Planning and Successful Implementation /
作者:	Harken, Sonja.
其他作者:	Hodsman, Martin.
面頁冊數:	XV, 121 p. 51 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Marketing. -
電子資源:	https://doi.org/10.1007/978-3-658-38829-4
ISBN:	9783658388294

Online Fundraisers = Targeted Planning and Successful Implementation /
Harken, Sonja.

Online FundraisersTargeted Planning and Successful Implementation /[electronic resource] :by Sonja Harken, Martin Hodsman. - 1st ed. 2022. - XV, 121 p. 51 illus.online resource.

What are online fundraisers - A definition -- Online fundraisers - An empirical overview -- The right marketing mix for online fundraisers -- Support and retention through tailored targeting -- Management of online fundraisers -- What is the potential of online fundraisers?.

This book is intended as a practical guide for (online) fundraising professionals who would like to implement online fundraisers in their organization or are already working with it and would like to expand their knowledge. Numerous best practice examples and empirical findings from an underlying study explain the various management and marketing aspects of the fundraising product. Which distribution and communication channels are suitable? How can the different target groups be addressed precisely? How can initiators and fundraiser donors be bound for further campaigns? These and other questions are answered comprehensively. A "need to read" for all fundraising professionals, fundraising organizations, and NPOs looking to conduct online fundraisers! Content· · What are online fundraisers? - A clarification of terms · Online fundraisers - An empirical overview · The right marketing mix for online fundraisers · Support and retention through precisely tailored target group approach · Management of online fundraisers · What is the potential of online fundraisers? The authors Sonja Harken researched cause donations and online fundraisers in German-speaking countries as part of a Master's thesis at the University of Applied Sciences Cologne. She works in an agency and advices NPO in online fundraising matters. Martin Hodsman has been in charge of online fundraising campaigns for the Germany’s relief coalition "Aktion Deutschland Hilft" for years. Previously, he was also responsible for the supervision of offline collections at that organization.

ISBN: 9783658388294

Standard No.: 10.1007/978-3-658-38829-4doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HD21

Dewey Class. No.: 338

Online Fundraisers = Targeted Planning and Successful Implementation /
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