國立虎尾科技大學 |

Contemporary trends in marketing = problems, processes and prospects /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Contemporary trends in marketing/ edited by Aarti Saini, Justin Paul, Satyanarayana Parayitam.
Reminder of title:	problems, processes and prospects /
other author:	Saini, Aarti.
Published:	Cham :Springer Nature Switzerland : : 2023.,
Description:	xiii, 149 p. :ill. (some col.), digital ; : 24 cm.;
Contained By:	Springer Nature eBook
Subject:	Marketing. -
Online resource:	https://doi.org/10.1007/978-3-031-36589-8
ISBN:	9783031365898

Contemporary trends in marketing = problems, processes and prospects /
Contemporary trends in marketingproblems, processes and prospects /[electronic resource] :edited by Aarti Saini, Justin Paul, Satyanarayana Parayitam. - Cham :Springer Nature Switzerland :2023. - xiii, 149 p. :ill. (some col.), digital ;24 cm. - Palgrave studies in marketing, organizations and society,2661-8621. - Palgrave studies in marketing, organizations and society..

1. Introduction Contemporary trends in Marketing: Problems Processes and Prospects -- 2. Learning to Navigate a Changing Marketing Landscape -- 3. Future of Marketing After Disruptions and Uncertainties: Physical, Digital, or Phygital? -- 4. The Digital Drivers of Consumer Behavior: Industry 4.0, Web 3.0, and Artificial Intelligence -- 5. Rethinking nation branding in the post-pandemic, post-truth era -- 6. Intelligent Automation, Service Robots, and AI - The Service Revolution Is in Full Swing -- 7. Delivering Value Through Sustainable Marketing -- 8. #BoycottLaalSinghChaddha: Failure to Leverage Twitter.

This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis. The global pandemic has brought a paradigmatic change in consumer behaviour and unravelled several resilient strategies formulated and implemented by organizations to restore normalcy. This book focuses on long-term goals and survival strategies, which can be co-created with customers. Organized into seven themes, this volume will critique and connect the meaning of the "new normal" in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies. Aarti Saini is Associate Professor in the Department of Commerce at Shaheed Bhagat Singh College at the University of Delhi, India. Justin Paul is Full Professor in the Ph.D. & MBA programs at the University of Puerto Rico, USA and serves as Editor-in-Chief of the International Journal of Consumer Studies. Satyanarayana Parayitam is Professor of Strategic Management in the Charlton College of Business at the University of Massachusetts Dartmouth, USA.

ISBN: 9783031365898

Standard No.: 10.1007/978-3-031-36589-8doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5415 / .C66 2023

Dewey Class. No.: 658.8

Contemporary trends in marketing = problems, processes and prospects /
LDR:02963nam a2200337 a 4500 001 1115803
003 DE-He213
005 20230822091718.0
006 m d
007 cr nn 008maaau
008 240123s2023 sz s 0 eng d
020 $a 9783031365898 $q (electronic bk.)
020 $a 9783031365881 $q (paper)
024 7 $a 10.1007/978-3-031-36589-8 $2 doi
035 $a 978-3-031-36589-8
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415 $b .C66 2023
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 658.8 $2 23
090 $a HF5415 $b .C761 2023
245 0 0 $a Contemporary trends in marketing $h [electronic resource] : $b problems, processes and prospects / $c edited by Aarti Saini, Justin Paul, Satyanarayana Parayitam.
260 $a Cham : $c 2023. $b Springer Nature Switzerland : $b Imprint: Palgrave Macmillan,
300 $a xiii, 149 p. : $b ill. (some col.), digital ; $c 24 cm.
490 1 $a Palgrave studies in marketing, organizations and society, $x 2661-8621
505 0 $a 1. Introduction Contemporary trends in Marketing: Problems Processes and Prospects -- 2. Learning to Navigate a Changing Marketing Landscape -- 3. Future of Marketing After Disruptions and Uncertainties: Physical, Digital, or Phygital? -- 4. The Digital Drivers of Consumer Behavior: Industry 4.0, Web 3.0, and Artificial Intelligence -- 5. Rethinking nation branding in the post-pandemic, post-truth era -- 6. Intelligent Automation, Service Robots, and AI - The Service Revolution Is in Full Swing -- 7. Delivering Value Through Sustainable Marketing -- 8. #BoycottLaalSinghChaddha: Failure to Leverage Twitter.
520 $a This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis. The global pandemic has brought a paradigmatic change in consumer behaviour and unravelled several resilient strategies formulated and implemented by organizations to restore normalcy. This book focuses on long-term goals and survival strategies, which can be co-created with customers. Organized into seven themes, this volume will critique and connect the meaning of the "new normal" in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies. Aarti Saini is Associate Professor in the Department of Commerce at Shaheed Bhagat Singh College at the University of Delhi, India. Justin Paul is Full Professor in the Ph.D. & MBA programs at the University of Puerto Rico, USA and serves as Editor-in-Chief of the International Journal of Consumer Studies. Satyanarayana Parayitam is Professor of Strategic Management in the Charlton College of Business at the University of Massachusetts Dartmouth, USA.
650 0 $a Marketing. $3 557931
650 2 4 $a Consumer Behavior. $3 1004798
650 2 4 $a Innovation and Technology Management. $3 1365778
700 1 $a Saini, Aarti. $3 1428799
700 1 $a Paul, Justin. $e editor. $3 1316541
700 1 $a Parayitam, Satyanarayana. $3 1428800
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
830 0 $a Palgrave studies in marketing, organizations and society. $3 1226746
856 4 0 $u https://doi.org/10.1007/978-3-031-36589-8
950 $a Business and Management (SpringerNature-41169)