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Wine Queens = Understanding the Role...
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SpringerLink (Online service)
Wine Queens = Understanding the Role of Women in Wine Marketing /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Wine Queens/ by Mojca Ramšak.
Reminder of title:
Understanding the Role of Women in Wine Marketing /
Author:
Ramšak, Mojca.
Description:
XIII, 49 p. 3 illus.online resource. :
Contained By:
Springer Nature eBook
Subject:
Marketing. -
Online resource:
https://doi.org/10.1007/978-3-319-16661-2
ISBN:
9783319166612
Wine Queens = Understanding the Role of Women in Wine Marketing /
Ramšak, Mojca.
Wine Queens
Understanding the Role of Women in Wine Marketing /[electronic resource] :by Mojca Ramšak. - 1st ed. 2015. - XIII, 49 p. 3 illus.online resource. - SpringerBriefs in Business,2191-5482. - SpringerBriefs in Business,.
The Initiation into the Wine Kingdom -- The World History of Wine Queens -- The Lessons from the Slovene Case -- The Material Inventory of Wine Queens -- The Marketing Approach in Wine Kingdom -- The Wine Queen and the Beauty Queen -- The Objectification Makes the Profit -- Concluding Thoughts.
This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.
ISBN: 9783319166612
Standard No.: 10.1007/978-3-319-16661-2doiSubjects--Topical Terms:
557931
Marketing.
LC Class. No.: HF5410-5417.5
Dewey Class. No.: 658.8
Wine Queens = Understanding the Role of Women in Wine Marketing /
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This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.
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