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Wine Queens = Understanding the Role...

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Wine Queens = Understanding the Role of Women in Wine Marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Wine Queens/ by Mojca Ramšak.
其他題名:	Understanding the Role of Women in Wine Marketing /
作者:	Ramšak, Mojca.
面頁冊數:	XIII, 49 p. 3 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Marketing. -
電子資源:	https://doi.org/10.1007/978-3-319-16661-2
ISBN:	9783319166612

Wine Queens = Understanding the Role of Women in Wine Marketing /
Ramšak, Mojca.

Wine QueensUnderstanding the Role of Women in Wine Marketing /[electronic resource] :by Mojca Ramšak. - 1st ed. 2015. - XIII, 49 p. 3 illus.online resource. - SpringerBriefs in Business,2191-5482. - SpringerBriefs in Business,.

The Initiation into the Wine Kingdom -- The World History of Wine Queens -- The Lessons from the Slovene Case -- The Material Inventory of Wine Queens -- The Marketing Approach in Wine Kingdom -- The Wine Queen and the Beauty Queen -- The Objectification Makes the Profit -- Concluding Thoughts.

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.

ISBN: 9783319166612

Standard No.: 10.1007/978-3-319-16661-2doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

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