語系:
繁體中文
English
說明(常見問題)
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
The Building Blocks of Digital Art M...
~
Sweatman, Helen.
The Building Blocks of Digital Art Marketing : = A Market Analysis of the Digital Art Market and Its Application to Blockchain Technology.
紀錄類型:
書目-語言資料,手稿 : Monograph/item
正題名/作者:
The Building Blocks of Digital Art Marketing :/
其他題名:
A Market Analysis of the Digital Art Market and Its Application to Blockchain Technology.
作者:
Sweatman, Helen.
面頁冊數:
1 online resource (83 pages)
附註:
Source: Masters Abstracts International, Volume: 57-01.
Contained By:
Masters Abstracts International57-01(E).
標題:
Intellectual property. -
電子資源:
click for full text (PQDT)
ISBN:
9780355511567
The Building Blocks of Digital Art Marketing : = A Market Analysis of the Digital Art Market and Its Application to Blockchain Technology.
Sweatman, Helen.
The Building Blocks of Digital Art Marketing :
A Market Analysis of the Digital Art Market and Its Application to Blockchain Technology. - 1 online resource (83 pages)
Source: Masters Abstracts International, Volume: 57-01.
Thesis (M.A.)
Includes bibliographical references
Traditional notions of authorship and ownership are changing, spurred on by the radical technological innovations of the Internet, e-commerce, and social media. Just as technology has recently disrupted businesses in the music, film, and book industries, so too will it have a significant impact on the art market and challenge its understanding of authorship and ownership. The contemporary digital art market will be used as a case study to explore this trend, finding that many of the current commercial practices for exhibiting and selling digital art limits its creative scope, and thus its critical value and market value. This thesis will explore a novel alternative approach, arising from a new technology known as "blockchain," as a way in which to respond to these shortcomings. It will be argued that this technology has the potential to raise the marketability and commercial value of digital art but will require promotion within the industry. Marketing strategies to promote the adoption of the blockchain system will be considered.
Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018
Mode of access: World Wide Web
ISBN: 9780355511567Subjects--Topical Terms:
559280
Intellectual property.
Index Terms--Genre/Form:
554714
Electronic books.
The Building Blocks of Digital Art Marketing : = A Market Analysis of the Digital Art Market and Its Application to Blockchain Technology.
LDR
:02427ntm a2200373Ki 4500
001
909706
005
20180426091044.5
006
m o u
007
cr mn||||a|a||
008
190606s2016 xx obm 000 0 eng d
020
$a
9780355511567
035
$a
(MiAaPQ)AAI10259584
035
$a
(MiAaPQ)sothebysinstitute:10350
035
$a
AAI10259584
040
$a
MiAaPQ
$b
eng
$c
MiAaPQ
099
$a
TUL
$f
hyy
$c
available through World Wide Web
100
1
$a
Sweatman, Helen.
$3
1180618
245
1 4
$a
The Building Blocks of Digital Art Marketing :
$b
A Market Analysis of the Digital Art Market and Its Application to Blockchain Technology.
264
0
$c
2016
300
$a
1 online resource (83 pages)
336
$a
text
$b
txt
$2
rdacontent
337
$a
computer
$b
c
$2
rdamedia
338
$a
online resource
$b
cr
$2
rdacarrier
500
$a
Source: Masters Abstracts International, Volume: 57-01.
500
$a
Adviser: Paul Melton.
502
$a
Thesis (M.A.)
$c
Sotheby's Institute of Art - New York
$d
2016.
504
$a
Includes bibliographical references
520
$a
Traditional notions of authorship and ownership are changing, spurred on by the radical technological innovations of the Internet, e-commerce, and social media. Just as technology has recently disrupted businesses in the music, film, and book industries, so too will it have a significant impact on the art market and challenge its understanding of authorship and ownership. The contemporary digital art market will be used as a case study to explore this trend, finding that many of the current commercial practices for exhibiting and selling digital art limits its creative scope, and thus its critical value and market value. This thesis will explore a novel alternative approach, arising from a new technology known as "blockchain," as a way in which to respond to these shortcomings. It will be argued that this technology has the potential to raise the marketability and commercial value of digital art but will require promotion within the industry. Marketing strategies to promote the adoption of the blockchain system will be considered.
533
$a
Electronic reproduction.
$b
Ann Arbor, Mich. :
$c
ProQuest,
$d
2018
538
$a
Mode of access: World Wide Web
650
4
$a
Intellectual property.
$3
559280
650
4
$a
Commerce-Business.
$3
1179465
650
4
$a
Fine arts.
$3
1112523
650
4
$a
Marketing.
$3
557931
655
7
$a
Electronic books.
$2
local
$3
554714
690
$a
0513
690
$a
0505
690
$a
0357
690
$a
0338
710
2
$a
ProQuest Information and Learning Co.
$3
1178819
710
2
$a
Sotheby's Institute of Art - New York.
$b
Art Business.
$3
1180619
773
0
$t
Masters Abstracts International
$g
57-01(E).
856
4 0
$u
http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10259584
$z
click for full text (PQDT)
筆 0 讀者評論
多媒體
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼[密碼必須為2種組合(英文和數字)及長度為10碼以上]
登入