國立虎尾科技大學 |

Global Business Value Innovations = Building Innovation Capabilities for Business Strategies /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Global Business Value Innovations/ edited by Anshu Saxena Arora, Sabine Bacouel-Jentjens, Jennifer J. Edmonds.
其他題名:	Building Innovation Capabilities for Business Strategies /
其他作者:	Arora, Anshu Saxena.
面頁冊數:	XXI, 145 p.online resource. :
Contained By:	Springer Nature eBook
標題:	Leadership. -
電子資源:	https://doi.org/10.1007/978-3-319-77929-4
ISBN:	9783319779294

Global Business Value Innovations = Building Innovation Capabilities for Business Strategies /
Global Business Value InnovationsBuilding Innovation Capabilities for Business Strategies /[electronic resource] :edited by Anshu Saxena Arora, Sabine Bacouel-Jentjens, Jennifer J. Edmonds. - 1st ed. 2018. - XXI, 145 p.online resource. - International Marketing and Management Research,2662-8546. - International Marketing and Management Research,.

1. Global Value Chains and International Business Research: Perspectives from Switzerland; Sarbani Bublu Thakur-Weigold -- 2. Social Commerce Optimization: An Integrated Framework for Consumer Behavior in Social Media; Saidat A. Sanni, Brian Leemoon, Anshu Saxena Arora, and Jennifer J. Edmonds -- 3. Social Media Driven Student-Centered Learning through Social Commerce in Higher Education; Casey Galloway, Mariah Curtis, and Anshu Arora -- 4. Online Advertising: Creating a Relationship between Businesses and Consumers; Herbert Kresh, Ashley Laible, Mei Lam, and Mahesh Raisinghani -- 5. Ballin’ the Pinball Way: Conceptualizing WALLIN Framework for Transitioning from Linear to Collaborative Social Media Advertising; Christine Walsh, Jordan Lindley, Anshu Arora, and Jennifer Edmonds -- 6. Music as a Source of Inspiration for Future Managers - A French Learning-By-Doing Teaching Experiment; Pascale Debuire -- 7. The Soft Power of The Music Industry – Where Does It Start And Where Does It End? Insights from the United States and Japan; Mathilde Cerqueira -- 8. International Determinants of Cultural Consumption from a Well-being Perspective; Claire R. Owen -- 9. Holding on to Family Values or Adapting to a Changing World – The Case of Barilla; Fabian Bernhard -- 10. Terrorism vs. Tourism: How Terrorism Affects the Tourism Industry; Allison Naumann, Jennifer Edmonds, and Dean Frear.

This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics.

ISBN: 9783319779294

Standard No.: 10.1007/978-3-319-77929-4doiSubjects--Topical Terms:

562584
Leadership.

LC Class. No.: HD28-70

Dewey Class. No.: 658.4092

Global Business Value Innovations = Building Innovation Capabilities for Business Strategies /
LDR:03544nam a22004095i 4500 001 996154
003 DE-He213
005 20200702155226.0
007 cr nn 008mamaa
008 201225s2018 gw | s |||| 0|eng d
020 $a 9783319779294 $9 978-3-319-77929-4
024 7 $a 10.1007/978-3-319-77929-4 $2 doi
035 $a 978-3-319-77929-4
050 4 $a HD28-70
072 7 $a KJC $2 bicssc
072 7 $a BUS041000 $2 bisacsh
072 7 $a KJC $2 thema
082 0 4 $a 658.4092 $2 23
245 1 0 $a Global Business Value Innovations $h [electronic resource] : $b Building Innovation Capabilities for Business Strategies / $c edited by Anshu Saxena Arora, Sabine Bacouel-Jentjens, Jennifer J. Edmonds.
250 $a 1st ed. 2018.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Pivot, $c 2018.
300 $a XXI, 145 p. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
490 1 $a International Marketing and Management Research, $x 2662-8546
505 0 $a 1. Global Value Chains and International Business Research: Perspectives from Switzerland; Sarbani Bublu Thakur-Weigold -- 2. Social Commerce Optimization: An Integrated Framework for Consumer Behavior in Social Media; Saidat A. Sanni, Brian Leemoon, Anshu Saxena Arora, and Jennifer J. Edmonds -- 3. Social Media Driven Student-Centered Learning through Social Commerce in Higher Education; Casey Galloway, Mariah Curtis, and Anshu Arora -- 4. Online Advertising: Creating a Relationship between Businesses and Consumers; Herbert Kresh, Ashley Laible, Mei Lam, and Mahesh Raisinghani -- 5. Ballin’ the Pinball Way: Conceptualizing WALLIN Framework for Transitioning from Linear to Collaborative Social Media Advertising; Christine Walsh, Jordan Lindley, Anshu Arora, and Jennifer Edmonds -- 6. Music as a Source of Inspiration for Future Managers - A French Learning-By-Doing Teaching Experiment; Pascale Debuire -- 7. The Soft Power of The Music Industry – Where Does It Start And Where Does It End? Insights from the United States and Japan; Mathilde Cerqueira -- 8. International Determinants of Cultural Consumption from a Well-being Perspective; Claire R. Owen -- 9. Holding on to Family Values or Adapting to a Changing World – The Case of Barilla; Fabian Bernhard -- 10. Terrorism vs. Tourism: How Terrorism Affects the Tourism Industry; Allison Naumann, Jennifer Edmonds, and Dean Frear.
520 $a This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics.
650 0 $a Leadership. $3 562584
650 0 $a Marketing. $3 557931
650 0 $a Management. $3 558618
650 0 $a Industrial management. $3 556510
650 1 4 $a Business Strategy/Leadership. $3 796119
650 2 4 $a Innovation/Technology Management. $3 786196
700 1 $a Arora, Anshu Saxena. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1113371
700 1 $a Bacouel-Jentjens, Sabine. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1113372
700 1 $a Edmonds, Jennifer J. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1203484
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783319779287
776 0 8 $i Printed edition: $z 9783319779300
776 0 8 $i Printed edition: $z 9783030085773
830 0 $a International Marketing and Management Research, $x 2662-8546 $3 1260342
856 4 0 $u https://doi.org/10.1007/978-3-319-77929-4
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)