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Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference/ edited by Michael Levy, Dhruv Grewal.
other author:	Levy, Michael.
Corporate Body:	Academy of Marketing Science.
Published:	Cham :Springer International Publishing : 2015.,
Description:	xxxvi, 681 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Marketing - Case studies. -
Online resource:	http://dx.doi.org/10.1007/978-3-319-13159-7
ISBN:	9783319131597 (electronic bk.)

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
Academy of Marketing Science.Annual ConferenceMiami Beach, Florida)(1993 :

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference[electronic resource] /edited by Michael Levy, Dhruv Grewal. - Cham :Springer International Publishing2015. - xxxvi, 681 p. :ill., digital ;24 cm. - Developments in marketing science,2363-6165. - Developments in marketing science..

Consumer Behavior -- Business-to-Business Marketing -- International Marketing -- Retailing -- Personal Selling and Sales Management -- Research Methodology -- Services Marketing -- Promotion Management -- Product and Price Management -- Marketing Education -- Strategic Planning -- Marketing and Law -- Logistics and Marketing Science -- Marketing Information Systems -- European Contributions to Marketing Thought.

This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

ISBN: 9783319131597 (electronic bk.)

Standard No.: 10.1007/978-3-319-13159-7doiSubjects--Topical Terms:

643761
Marketing
--Case studies.

LC Class. No.: HF5411

Dewey Class. No.: 658.8

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
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