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Doctor Who: The Unfolding Event — Ma...

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Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary/ by Matt Hills.
作者:	Hills, Matt.
面頁冊數:	VIII, 146 p. 2 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Motion pictures and television. -
電子資源:	https://doi.org/10.1057/9781137463326
ISBN:	9781137463326

Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary
Hills, Matt.

Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary[electronic resource] /by Matt Hills. - 1st ed. 2015. - VIII, 146 p. 2 illus.online resource.

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

ISBN: 9781137463326

Standard No.: 10.1057/9781137463326doiSubjects--Topical Terms:

839765
Motion pictures and television.

LC Class. No.: PN1992.63

Dewey Class. No.: 791.4

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