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Strategic marketing in tourism servi...

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Goldsmith, Ronald Earl.

Strategic marketing in tourism services /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Strategic marketing in tourism services // edited by Rodoula H. Tsiotsou and Ronald E. Goldsmith.
其他作者:	Tsiotsou, Rodoula H.
出版者:	Bingley :Emerald, : 2012.,
面頁冊數:	xl, 377 p. :ill. ; : 25 cm.;
標題:	Marketing. -
ISBN:	9781780520704 (Cloth) :

Strategic marketing in tourism services /
Strategic marketing in tourism services /edited by Rodoula H. Tsiotsou and Ronald E. Goldsmith. - Bingley :Emerald,2012. - xl, 377 p. :ill. ;25 cm.

Includes bibliographical references and index.

ISBN: 9781780520704 (Cloth) :NT2367

Nat. Bib. No.: GBB243031bnbSubjects--Topical Terms:

557931
Marketing.

Dewey Class. No.: 338.4791

Strategic marketing in tourism services /
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008 131223s2012 enka b 001 0 eng
015 $a GBB243031 $2 bnb
020 $a 9781780520704 (Cloth) : $c NT2367
020 $a 1780520700 (Cloth)
020 $a 9781780520711 (PDF ebook)
020 $a 1780520719 (PDF ebook)
035 $a 019327197
040 $a StDuBDS $b eng $c StDuBDS $d Uk $c NFU
082 0 4 $a 338.4791 $2 23
245 0 0 $a Strategic marketing in tourism services / $c edited by Rodoula H. Tsiotsou and Ronald E. Goldsmith.
260 # $a Bingley : $c 2012. $b Emerald,
300 $a xl, 377 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
650 # 0 $a Marketing. $3 557931
650 # 0 $a Tourism $x Marketing. $3 599886
650 # 0 $a Strategic planning. $3 556511
700 1 # $a Tsiotsou, Rodoula H. $3 931486
700 1 # $a Goldsmith, Ronald Earl. $3 931487

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