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Game-based marketing : = inspire cus...

Linder, Joselin.

Game-based marketing : = inspire customer loyalty through rewards, challenges, and contests /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Game-based marketing :/ Gabe Zichermann and Joselin Linder.
其他題名:	inspire customer loyalty through rewards, challenges, and contests /
作者:	Zichermann, Gabe,
其他作者:	Linder, Joselin.
出版者:	Hoboken, N.J. :Wiley, : c2010.,
面頁冊數:	xviii, 220 p. :ill. ; : 24 cm.;
標題:	Customer loyalty programs. -
ISBN:	9780470562239 (cloth) :

Game-based marketing : = inspire customer loyalty through rewards, challenges, and contests /
Zichermann, Gabe,1974-

Game-based marketing :inspire customer loyalty through rewards, challenges, and contests /Gabe Zichermann and Joselin Linder. - Hoboken, N.J. :Wiley,c2010. - xviii, 220 p. :ill. ;24 cm.

Includes bibliographical references and index.

Foreword / Robin Kent -- Introduction -- The argument for loyalty -- Passive play -- Social networks and leaderboards -- Funware mechanics: point and beyond -- Prizes and games of chance -- The ultimate funware: frequent flyer programs -- Know thy player -- The future of gamers: Generation G -- Motivationing sales with funware: getting employees into the game -- Everyone wins: games in your business.

ISBN: 9780470562239 (cloth) :NT748

LCCN: 2009044774

Nat. Bib. No.: GBB000527bnbSubjects--Topical Terms:

654293
Customer loyalty programs.

LC Class. No.: HF5415.525 / .Z53 2010

Dewey Class. No.: 658.8/12

Game-based marketing : = inspire customer loyalty through rewards, challenges, and contests /
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