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Cross-cultural marketing = theory, p...
~
Burton, Dawn, (1961-)
Cross-cultural marketing = theory, practice and relevance /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Cross-cultural marketing/ Dawn Burton.
Reminder of title:
theory, practice and relevance /
Author:
Burton, Dawn,
Published:
Abingdon, Oxon ;Routledge, : 2008.,
Description:
319 p. ;24 cm.;
Subject:
Marketing. -
Online resource:
http://www.tandfebooks.com/isbn/9780203889343
ISBN:
9780203889343 (e-book : PDF)
Cross-cultural marketing = theory, practice and relevance /
Burton, Dawn,1961-
Cross-cultural marketing
theory, practice and relevance /[electronic resource] :Dawn Burton. - Abingdon, Oxon ;Routledge,2008. - 319 p. ;24 cm.
Includes bibliographical references and index.
Defining culture -- Cross-cultural consumer behaviour -- Products and cross-cultural environments -- Advertising and promotion -- Place chapter -- Internet and mobile technology -- Pricing -- Relationship marketing -- Market research.
Mode of access: World Wide Web.
ISBN: 9780203889343 (e-book : PDF)Subjects--Topical Terms:
557931
Marketing.
LC Class. No.: HF5415 / .B7763 2008
Dewey Class. No.: 658.80089
Cross-cultural marketing = theory, practice and relevance /
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theory, practice and relevance /
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Dawn Burton.
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2008.
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319 p. ;
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24 cm.
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Includes bibliographical references and index.
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Defining culture -- Cross-cultural consumer behaviour -- Products and cross-cultural environments -- Advertising and promotion -- Place chapter -- Internet and mobile technology -- Pricing -- Relationship marketing -- Market research.
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Mode of access: World Wide Web.
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http://www.tandfebooks.com/isbn/9780203889343
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