Cross-cultural marketing = theory, p...
Burton, Dawn, (1961-)

 

  • Cross-cultural marketing = theory, practice and relevance /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: Cross-cultural marketing/ Dawn Burton.
    Reminder of title: theory, practice and relevance /
    Author: Burton, Dawn,
    Published: Abingdon, Oxon ;Routledge, : 2008.,
    Description: 319 p. ;24 cm.;
    Subject: Marketing. -
    Online resource: http://www.tandfebooks.com/isbn/9780203889343
    ISBN: 9780203889343 (e-book : PDF)
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