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The Replication of Retail Fashion Formats into Foreign Countries = A Qualitative Analysis /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The Replication of Retail Fashion Formats into Foreign Countries/ by Christoph Schröder.
其他題名:	A Qualitative Analysis /
作者:	Schröder, Christoph.
面頁冊數:	XXI, 271 p. 11 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Leadership. -
電子資源:	https://doi.org/10.1007/978-3-658-07541-5
ISBN:	9783658075415

The Replication of Retail Fashion Formats into Foreign Countries = A Qualitative Analysis /
Schröder, Christoph.

The Replication of Retail Fashion Formats into Foreign CountriesA Qualitative Analysis /[electronic resource] :by Christoph Schröder. - 1st ed. 2015. - XXI, 271 p. 11 illus.online resource. - Handel und Internationales Marketing Retailing and International Marketing,2626-3327. - Handel und Internationales Marketing Retailing and International Marketing,.

Specification of successful format transfer strategies -- Design of core and peripheral format elements -- Strategy and format element changes over time in different countries.

Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms standardize their “Retail culture”, which acts as a foundation for a successful format transfer strategy (core elements). New insights are provided with regard to format transfer into foreign countries as well as over a timeframe of five years. International retailers face specific challenges with regard to the decision on their retail format abroad, which is known as an important success driver. They may transfer their format elements unchanged or may adapt those elements. One successful strategy is known to be an unchanged format replication, which is linked to the fashion industry. Contents Specification of successful format transfer strategies Design of core and peripheral format elements Strategy and format element changes over time in different countries Target Groups Lecturers and students in the field of international management, marketing, and retailing Practitioners in the field of retailing, marketing and international management About the Author Dr. Christoph Schröder defines and executes the global retail strategy, in particular for fashion within the world leader in business software. He received his doctoral degree from Trier University. .

ISBN: 9783658075415

Standard No.: 10.1007/978-3-658-07541-5doiSubjects--Topical Terms:

562584
Leadership.

LC Class. No.: HD28-70

Dewey Class. No.: 658.4092

The Replication of Retail Fashion Formats into Foreign Countries = A Qualitative Analysis /
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