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Advertising Confluence = Transitioning Marketing Communications into Social Movements /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Advertising Confluence/ edited by A. Arora, S. Bacouël-Jentjens.
其他題名:	Transitioning Marketing Communications into Social Movements /
其他作者:	Arora, A.
面頁冊數:	XVI, 122 p.online resource. :
Contained By:	Springer Nature eBook
標題:	Management. -
電子資源:	https://doi.org/10.1057/9781137492265
ISBN:	9781137492265

Advertising Confluence = Transitioning Marketing Communications into Social Movements /
Advertising ConfluenceTransitioning Marketing Communications into Social Movements /[electronic resource] :edited by A. Arora, S. Bacouël-Jentjens. - 1st ed. 2015. - XVI, 122 p.online resource. - International Marketing and Management Research,2662-8546. - International Marketing and Management Research,.

Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all, they examine the wide range of global and local advertising strategies, the depth of integrated marketing communications, and the future of social media advertising.

ISBN: 9781137492265

Standard No.: 10.1057/9781137492265doiSubjects--Topical Terms:

558618
Management.

LC Class. No.: HD28-70

Dewey Class. No.: 658.514

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