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Commodities Pricing and the Bulk Trap = Learnings from Industries at the Forefront /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Commodities Pricing and the Bulk Trap/ by Fredrik Andrén-Sandberg.
其他題名:	Learnings from Industries at the Forefront /
作者:	Andrén-Sandberg, Fredrik.
面頁冊數:	XIII, 142 p. 33 illus., 29 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Marketing. -
電子資源:	https://doi.org/10.1007/978-3-319-72468-3
ISBN:	9783319724683

Commodities Pricing and the Bulk Trap = Learnings from Industries at the Forefront /
Andrén-Sandberg, Fredrik.

Commodities Pricing and the Bulk TrapLearnings from Industries at the Forefront /[electronic resource] :by Fredrik Andrén-Sandberg. - 1st ed. 2018. - XIII, 142 p. 33 illus., 29 illus. in color.online resource.

This book takes a fresh look at pricing, product differentiation and the need for decommoditisation in market sectors where products and services are standardised and interchangeable. In the first chapters the book explains what commodities are, and puts them into a historical perspective to promote an understanding of their production and its effects. From this baseline the book then presents a case study on how decommoditisation has progressed within the energy industry. Building on this case study and learnings from other sectors, it develops a theoretical framework, characterising the processes and mechanisms observed to be extended towards different industries. This framework is then utilised in the following chapters as a model to explain the progression of decommoditisation, and to examine other sectors through this lens. To conclude, the book presents the implications for stakeholders and suggestions on how to respond to them from a policy and business standpoint. In a final chapter the book develops an outlook on current trends and possible alternative pathways, and summarizes the main takeaways for management professionals and policymakers alike. .

ISBN: 9783319724683

Standard No.: 10.1007/978-3-319-72468-3doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Commodities Pricing and the Bulk Trap = Learnings from Industries at the Forefront /
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