國立虎尾科技大學 |

Toolbox for Marketing and Management = Creative Concepts, Forecasting Methods, and Analytical Instruments /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Toolbox for Marketing and Management/ by Ralf T. Kreutzer.
Reminder of title:	Creative Concepts, Forecasting Methods, and Analytical Instruments /
Author:	Kreutzer, Ralf T.
Description:	XIX, 260 p. 116 illus., 104 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	Marketing. -
Online resource:	https://doi.org/10.1007/978-3-030-13823-3
ISBN:	9783030138233

Toolbox for Marketing and Management = Creative Concepts, Forecasting Methods, and Analytical Instruments /
Kreutzer, Ralf T.

Toolbox for Marketing and ManagementCreative Concepts, Forecasting Methods, and Analytical Instruments /[electronic resource] :by Ralf T. Kreutzer. - 1st ed. 2019. - XIX, 260 p. 116 illus., 104 illus. in color.online resource. - Management for Professionals,2192-8096. - Management for Professionals,.

Presentations - Conveyer Belt of Your Success -- Vision - Mission - Goals -- Concepts for the Development of Strategies -- Strategic Analysis Tools -- Forecasting Methods -- Customer Value Models -- Creative Methods -- Innovative Project Management Tools -- Budgeting Concepts -- Strategic and Operational Marketing Plan -- Change Management Tools.

Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for ‘real-life’ tools and applications.

ISBN: 9783030138233

Standard No.: 10.1007/978-3-030-13823-3doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Toolbox for Marketing and Management = Creative Concepts, Forecasting Methods, and Analytical Instruments /
LDR:02636nam a22004215i 4500 001 1003570
003 DE-He213
005 20200706125151.0
007 cr nn 008mamaa
008 210106s2019 gw | s |||| 0|eng d
020 $a 9783030138233 $9 978-3-030-13823-3
024 7 $a 10.1007/978-3-030-13823-3 $2 doi
035 $a 978-3-030-13823-3
050 4 $a HF5410-5417.5
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
072 7 $a KJSM $2 thema
082 0 4 $a 658.8 $2 23
100 1 $a Kreutzer, Ralf T. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1062633
245 1 0 $a Toolbox for Marketing and Management $h [electronic resource] : $b Creative Concepts, Forecasting Methods, and Analytical Instruments / $c by Ralf T. Kreutzer.
250 $a 1st ed. 2019.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2019.
300 $a XIX, 260 p. 116 illus., 104 illus. in color. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
490 1 $a Management for Professionals, $x 2192-8096
505 0 $a Presentations - Conveyer Belt of Your Success -- Vision - Mission - Goals -- Concepts for the Development of Strategies -- Strategic Analysis Tools -- Forecasting Methods -- Customer Value Models -- Creative Methods -- Innovative Project Management Tools -- Budgeting Concepts -- Strategic and Operational Marketing Plan -- Change Management Tools.
520 $a Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for ‘real-life’ tools and applications.
650 0 $a Marketing. $3 557931
650 0 $a Statistics . $3 1253516
650 0 $a Leadership. $3 562584
650 2 4 $a Statistics for Business, Management, Economics, Finance, Insurance. $3 1211158
650 2 4 $a Business Strategy/Leadership. $3 796119
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783030138226
776 0 8 $i Printed edition: $z 9783030138240
776 0 8 $i Printed edition: $z 9783030138257
830 0 $a Management for Professionals, $x 2192-8096 $3 1257111
856 4 0 $u https://doi.org/10.1007/978-3-030-13823-3
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)