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Operations in an Omnichannel World

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Operations in an Omnichannel World/ edited by Santiago Gallino, Antonio Moreno.
其他作者:	Gallino, Santiago.
面頁冊數:	VIII, 353 p. 64 illus., 39 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Operations research. -
電子資源:	https://doi.org/10.1007/978-3-030-20119-7
ISBN:	9783030201197

Operations in an Omnichannel World
Operations in an Omnichannel World[electronic resource] /edited by Santiago Gallino, Antonio Moreno. - 1st ed. 2019. - VIII, 353 p. 64 illus., 39 illus. in color.online resource. - Springer Series in Supply Chain Management,82365-6395 ;. - Springer Series in Supply Chain Management,1.

Chapter 1. Omni-channel operations: Challenges, opportunities, and models -- Chapter 2. New Functions of Physical Stores in the Age of Omnichannel Retailing -- Chapter 3. Omni-Channel Assortment Planning -- Chapter 4. Returns Policies and Smart Salvaging: Benefiting From a Multi-Channel World -- Chapter 5. Omnichannel Analytics -- Chapter 6. Online Availability -- Chapter 7. Omnichannel Assortment Decisions in a Fashion Retailing Supply Chain -- Chapter 8. Determinants of Excess Inventory Announcement and Stock Market Reaction in the Retail Sector -- Chapter 9. Whether Weather Matters: Impact of Exogenous Factors on Customers Channel Choice -- Chapter 10. Omni-Channel Customer Behavior in Retail Banking -- Chapter 11. Distribution in omni-channel grocery retailing: An analysis of concepts realized -- Chapter 12. Coordination of Inventory Distribution and Price Markdowns for Clearance Sales at Zara -- Chapter 13. Omnichannel and traditional retail: Platforms to seamlessly connect retail, service, and delivery.

The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in different touch points during the customer journey. Shopper behavior and expectations have been evolving along with the growth of digital channels, challenging retailers to redesign their fulfillment and execution processes, to better serve their customers. This edited book examines the challenges and opportunities arising from the shift towards omni- channel retail. We examine these issues through the lenses of operations management, emphasizing the supply chain transformations associated with fulfilling an omni-channel demand. The book is divided into three parts. In the first part, “Omni-channel business models”, we present four studies that explore how retailers are adjusting their fundamental business models to the new omni-channel landscape. The second part, “Data-driven decisions in an omni-channel world”, includes five chapters that study the evolving data opportunities enabled by omni-channel retail and present specific examples of data-driven analyses. Finally, in the third part, “Case studies in Omni-channel retailing”, we include four studies that provide a deep dive into how specific industries, companies and markets are navigating the omni-channel world. Ultimately, this book introduces the reader to the fundamentals of operations in an omni-channel context and highlights the different innovative research ideas on the topic using a variety of methodologies.

ISBN: 9783030201197

Standard No.: 10.1007/978-3-030-20119-7doiSubjects--Topical Terms:

573517
Operations research.

LC Class. No.: HD30.23

Dewey Class. No.: 658.40301

Operations in an Omnichannel World
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