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International marketing of higher ed...

Naidoo, Vik.

International marketing of higher education

Record Type:	Language materials, printed : Monograph/item
Title/Author:	International marketing of higher education/ edited by Terry Wu, Vik Naidoo.
other author:	Wu, Terry.
Published:	New York :Palgrave Macmillan US : : 2016.,
Description:	xvii, 262 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Education, Higher - Marketing. -
Online resource:	http://dx.doi.org/10.1057/978-1-137-54291-5
ISBN:	9781137542915

International marketing of higher education
International marketing of higher education[electronic resource] /edited by Terry Wu, Vik Naidoo. - New York :Palgrave Macmillan US :2016. - xvii, 262 p. :ill., digital ;24 cm.

This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.

ISBN: 9781137542915

Standard No.: 10.1057/978-1-137-54291-5doiSubjects--Topical Terms:

933021
Education, Higher
--Marketing.

LC Class. No.: LB2342.82 / .I58 2016

Dewey Class. No.: 378.198

International marketing of higher education
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020 $a 9781137542915 $q (electronic bk.)
020 $a 9781137542908 $q (paper)
024 7 $a 10.1057/978-1-137-54291-5 $2 doi
035 $a 978-1-137-54291-5
040 $a GP $c GP
041 0 $a eng
050 4 $a LB2342.82 $b .I58 2016
072 7 $a JNM $2 bicssc
072 7 $a EDU015000 $2 bisacsh
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090 $a LB2342.82 $b .I61 2016
245 0 0 $a International marketing of higher education $h [electronic resource] / $c edited by Terry Wu, Vik Naidoo.
260 $a New York : $b Palgrave Macmillan US : $b Imprint: Palgrave Macmillan, $c 2016.
300 $a xvii, 262 p. : $b ill., digital ; $c 24 cm.
520 $a This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.
650 0 $a Education, Higher $x Marketing. $3 933021
650 1 4 $a Education. $3 555912
650 2 4 $a Higher Education. $3 679030
650 2 4 $a Marketing. $3 557931
700 1 $a Wu, Terry. $3 1113635
700 1 $a Naidoo, Vik. $3 1113636
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1057/978-1-137-54291-5
950 $a Education (Springer-41171)

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