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Effectiveness of online marketing ca...

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Effectiveness of online marketing campaigns = an investigation into online multichannel and search engine advertising /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Effectiveness of online marketing campaigns/ by Sebastian Klapdor.
其他題名:	an investigation into online multichannel and search engine advertising /
作者:	Klapdor, Sebastian.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2013.,
面頁冊數:	xxii, 134 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Internet marketing - Evaluation. -
電子資源:	http://dx.doi.org/10.1007/978-3-658-01732-3
ISBN:	9783658017323 (electronic bk.)

Effectiveness of online marketing campaigns = an investigation into online multichannel and search engine advertising /
Klapdor, Sebastian.

Effectiveness of online marketing campaignsan investigation into online multichannel and search engine advertising /[electronic resource] :by Sebastian Klapdor. - Wiesbaden :Springer Fachmedien Wiesbaden :2013. - xxii, 134 p. :ill., digital ;24 cm.

ISBN: 9783658017323 (electronic bk.)Subjects--Topical Terms:

1074580
Internet marketing
--Evaluation.

LC Class. No.: HF5415.1265 / .K53 2013

Dewey Class. No.: 659.144

Effectiveness of online marketing campaigns = an investigation into online multichannel and search engine advertising /
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