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Market-Value Pricing = Definitions, Concepts, and Processes for Market-Value Centric Pricing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Market-Value Pricing/ by Gabriel Steinhardt.
其他題名:	Definitions, Concepts, and Processes for Market-Value Centric Pricing /
作者:	Steinhardt, Gabriel.
面頁冊數:	XIII, 52 p. 16 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Marketing. -
電子資源:	https://doi.org/10.1007/978-3-030-10734-5
ISBN:	9783030107345

Market-Value Pricing = Definitions, Concepts, and Processes for Market-Value Centric Pricing /
Steinhardt, Gabriel.

Market-Value PricingDefinitions, Concepts, and Processes for Market-Value Centric Pricing /[electronic resource] :by Gabriel Steinhardt. - 1st ed. 2019. - XIII, 52 p. 16 illus.online resource. - SpringerBriefs in Business,2191-5482. - SpringerBriefs in Business,.

Pricing Fundamentals -- Value Concept -- Pricing Influencers -- MVP Model -- Blackblot Market-Value Pricing™ Model Glossary -- Blackblot Market-Value Pricing™ (MVP) Model. .

This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions – whether professionally or privately – to effectively engage in product pricing activities. Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing™ Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product’s price. This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner. .

ISBN: 9783030107345

Standard No.: 10.1007/978-3-030-10734-5doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Market-Value Pricing = Definitions, Concepts, and Processes for Market-Value Centric Pricing /
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