國立虎尾科技大學 |

Donald Trump and the Branding of the American Presidency = The President of Segments /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Donald Trump and the Branding of the American Presidency/ by Kenneth M. Cosgrove.
其他題名:	The President of Segments /
作者:	Cosgrove, Kenneth M.
面頁冊數:	XI, 235 p. 1 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Executive Politics. -
電子資源:	https://doi.org/10.1007/978-3-030-30496-6
ISBN:	9783030304966

Donald Trump and the Branding of the American Presidency = The President of Segments /
Cosgrove, Kenneth M.

Donald Trump and the Branding of the American PresidencyThe President of Segments /[electronic resource] :by Kenneth M. Cosgrove. - 1st ed. 2022. - XI, 235 p. 1 illus.online resource.

1. Donald Trump and the Branding of the American Presidency -- 2. The Old Order and Its Discontents -- 3. Segmentation and Trump -- 4. Trump Direct to Consumer -- 5. Trump Race and Class -- 6. The Trump Brand Story: Attract and Repel -- 7. Brand Battle: Omnipresent Trump in Office and Beyond -- 8. The President of Segments.

“Ken Cosgrove has written a masterful and insightful account of the political rise of Donald Trump and his impact on American politics and conservatism. He provides a compelling and readable narrative using the lens of brand politics. He shows how the Trump phenomenon is not necessarily a one-off; this might instead mark a significant transformation of the American presidency. The book does not simply look backwards; it provides insights into current issues. Lessons from the book will shed light on how President Trump has managed the coronavirus crisis, and it is a must-read book in the run-up to the November 2020 election. Long a leading scholar of political marketing, Professor Cosgrove has now established himself as an important analyst of American politics.” —Richard Nimijean, Professor, Carleton University, Canada This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency. President Trump’s political marketing strategy privileged emotion—particularly anger—over policy, constraining his ability to represent all Americans or engage in bipartisan negotiation in Congress. Rather than pushing forward realistic legislation and rallying for bipartisan support, Trump’s campaign and presidency focused on providing emotional gratification to his target audience, leading those outside this audience to ultimately feel unrepresented and unsettled, further fracturing the already divided electorate. Donald Trump and the Branding of the American Presidency considers the impact of this new age of political marketing through an extensive analysis of the Trump phenomenon and its implications for future elections. Kenneth M. Cosgrove is Associate Professor in the Department of Government at Suffolk University, USA.

ISBN: 9783030304966

Standard No.: 10.1007/978-3-030-30496-6doiSubjects--Topical Terms:

1365870
Executive Politics.

LC Class. No.: JA1-92

Dewey Class. No.: 320

Donald Trump and the Branding of the American Presidency = The President of Segments /
LDR:03699nam a22003975i 4500 001 1084918
003 DE-He213
005 20221030132143.0
007 cr nn 008mamaa
008 221228s2022 sz | s |||| 0|eng d
020 $a 9783030304966 $9 978-3-030-30496-6
024 7 $a 10.1007/978-3-030-30496-6 $2 doi
035 $a 978-3-030-30496-6
050 4 $a JA1-92
072 7 $a JPA $2 bicssc
072 7 $a POL040000 $2 bisacsh
072 7 $a JPA $2 thema
082 0 4 $a 320 $2 23
100 1 $a Cosgrove, Kenneth M. $e author. $4 aut $4 http://id.loc.gov/vocabulary/relators/aut $3 1391305
245 1 0 $a Donald Trump and the Branding of the American Presidency $h [electronic resource] : $b The President of Segments / $c by Kenneth M. Cosgrove.
250 $a 1st ed. 2022.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Pivot, $c 2022.
300 $a XI, 235 p. 1 illus. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
505 0 $a 1. Donald Trump and the Branding of the American Presidency -- 2. The Old Order and Its Discontents -- 3. Segmentation and Trump -- 4. Trump Direct to Consumer -- 5. Trump Race and Class -- 6. The Trump Brand Story: Attract and Repel -- 7. Brand Battle: Omnipresent Trump in Office and Beyond -- 8. The President of Segments.
520 $a “Ken Cosgrove has written a masterful and insightful account of the political rise of Donald Trump and his impact on American politics and conservatism. He provides a compelling and readable narrative using the lens of brand politics. He shows how the Trump phenomenon is not necessarily a one-off; this might instead mark a significant transformation of the American presidency. The book does not simply look backwards; it provides insights into current issues. Lessons from the book will shed light on how President Trump has managed the coronavirus crisis, and it is a must-read book in the run-up to the November 2020 election. Long a leading scholar of political marketing, Professor Cosgrove has now established himself as an important analyst of American politics.” —Richard Nimijean, Professor, Carleton University, Canada This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency. President Trump’s political marketing strategy privileged emotion—particularly anger—over policy, constraining his ability to represent all Americans or engage in bipartisan negotiation in Congress. Rather than pushing forward realistic legislation and rallying for bipartisan support, Trump’s campaign and presidency focused on providing emotional gratification to his target audience, leading those outside this audience to ultimately feel unrepresented and unsettled, further fracturing the already divided electorate. Donald Trump and the Branding of the American Presidency considers the impact of this new age of political marketing through an extensive analysis of the Trump phenomenon and its implications for future elections. Kenneth M. Cosgrove is Associate Professor in the Department of Government at Suffolk University, USA.
650 2 4 $a Executive Politics. $3 1365870
650 2 4 $a Political Communication. $3 1021254
650 1 4 $a Political Science. $3 668850
650 0 $a Executive power. $3 686853
650 0 $a Marketing. $3 557931
650 0 $a Communication in politics. $3 556396
650 0 $a Political science. $3 558774
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783030304959
776 0 8 $i Printed edition: $z 9783030304973
776 0 8 $i Printed edition: $z 9783030304980
856 4 0 $u https://doi.org/10.1007/978-3-030-30496-6
912 $a ZDB-2-POS
912 $a ZDB-2-SXPI
950 $a Political Science and International Studies (SpringerNature-41174)
950 $a Political Science and International Studies (R0) (SpringerNature-43724)