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Possessions and the Self : = Downstream Consequences of Ownership and Sharing What We Own.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Possessions and the Self :/
其他題名:	Downstream Consequences of Ownership and Sharing What We Own.
作者:	Chung, Jaeyeon.
面頁冊數:	1 online resource (163 pages)
附註:	Source: Dissertation Abstracts International, Volume: 79-09(E), Section: A.
Contained By:	Dissertation Abstracts International79-09A(E).
標題:	Marketing. -
電子資源:	click for full text (PQDT)
ISBN:	9780355906318

Possessions and the Self : = Downstream Consequences of Ownership and Sharing What We Own.
Chung, Jaeyeon.

Possessions and the Self :Downstream Consequences of Ownership and Sharing What We Own. - 1 online resource (163 pages)

Source: Dissertation Abstracts International, Volume: 79-09(E), Section: A.

Thesis (Ph.D.)--Columbia University, 2018.

Includes bibliographical references

My dissertation is based on the premise that possessions are an extension of the self. Beyond simple functional benefits that possessions provide us, I question whether possessions affect our self-perception and behavior. Specifically, I focus on two aspects of possessions: Ownership (Essay 1) and Sharing (Essay 2). In Essay 1, I find that feeling a sense of product ownership has downstream consequences in one's representation of who s/he is. Here I reveal that salient feelings of product ownership activate a product-related self in one's mind, but more importantly deactivate product-unrelated self. By identifying simultaneous identity activation and deactivation, I show that an individual can only hold a limited number of salient selves, and activating one's self aspect requires a trade-off. This finding updates the prior assumption in the literature that an individual can hold an unlimited number of selves, and further suggests that there is still a finite limit to what can be salient at a given time.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355906318Subjects--Topical Terms:

557931
Marketing.
Index Terms--Genre/Form:

554714
Electronic books.

Possessions and the Self : = Downstream Consequences of Ownership and Sharing What We Own.
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500 $a Source: Dissertation Abstracts International, Volume: 79-09(E), Section: A.
500 $a Adviser: Gita V. Johar.
502 $a Thesis (Ph.D.)--Columbia University, 2018.
504 $a Includes bibliographical references
520 $a My dissertation is based on the premise that possessions are an extension of the self. Beyond simple functional benefits that possessions provide us, I question whether possessions affect our self-perception and behavior. Specifically, I focus on two aspects of possessions: Ownership (Essay 1) and Sharing (Essay 2). In Essay 1, I find that feeling a sense of product ownership has downstream consequences in one's representation of who s/he is. Here I reveal that salient feelings of product ownership activate a product-related self in one's mind, but more importantly deactivate product-unrelated self. By identifying simultaneous identity activation and deactivation, I show that an individual can only hold a limited number of salient selves, and activating one's self aspect requires a trade-off. This finding updates the prior assumption in the literature that an individual can hold an unlimited number of selves, and further suggests that there is still a finite limit to what can be salient at a given time.
520 $a My interest in ownership extends to Essay 2, where I examine another behavioral aspect of consumers: sharing. Sharing behavior has received much attention lately due to the rise of sharing economy platforms, which provide new opportunities for consumers to share personal belongings with others. In Essay 2, I mine people's latent motivation behind sharing by using a transaction dataset from one of the largest sharing economy platforms, Airbnb. Here I find that people are driven by not only monetary, but also non-monetary reasons, such as desires to meet others and share the beauty of their homes. Then I explore how each motivation affects people's engagement on the sharing economy platform and their continued effort to share. This second essay highlights individuals' new role as micro-entrepreneurs in this new era of the 21st century.
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538 $a Mode of access: World Wide Web
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710 2 $a Columbia University. $b Business. $3 1179075
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