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Organisational Buying = A Multidisciplinary Perspective /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Organisational Buying/ by Daniel D Prior.
其他題名:	A Multidisciplinary Perspective /
作者:	Prior, Daniel D.
面頁冊數:	XIX, 217 p. 24 illus. in color.online resource. :
Contained By:	Springer Nature eBook
標題:	Supply Chain Management. -
電子資源:	https://doi.org/10.1007/978-3-030-67414-4
ISBN:	9783030674144

Organisational Buying = A Multidisciplinary Perspective /
Prior, Daniel D.

Organisational BuyingA Multidisciplinary Perspective /[electronic resource] :by Daniel D Prior. - 1st ed. 2021. - XIX, 217 p. 24 illus. in color.online resource.

1. Organisational Buying: Accepted Wisdom -- 2. Mapping Purchase Situations -- 3. The Organisational Buying Process Revisited -- 4. The Purchase Decision and the Value Proposition -- 5. Communications and Organisational Buying -- 6. Relationships, Relationships, Relationships -- 7. Organisational Buying Capabilities -- 8. Organisational Buying Culture -- 9. Designing the Organisational Buying Approach -- 10. Channels of Supply -- 11. Networks and Organisational Buying -- 12. Information Technology Developments and Organisational Buying -- 13. Conclusion.

Organisational buying is the purchase of goods and/ or services, by one or more individuals acting on behalf of the buyer firm, after a formal or informal consideration of purchase alternatives, and, the integration or use of those goods and/ or services to address one or more buyer firm problems or issues. Organisational buying accounts for about two-thirds of economic transactions globally. However, organisational buying has traditionally been taught in discipline-specific silos. Organisational buying concepts appear in courses on marketing and sales management, procurement, contract management, supply chain management, operations management, finance, as well as accounting. Moreover, most organisations treat organisational buying activities in a similarly disjointed way. This book provides a comprehensive overview of organisational buying that integrates perspectives from across a range of disciplines and organisational functions. The primary goal of the book is to develop a holistic interpretation of organisational buying. It covers topics such as: • Purchase situations. • The organisational buying process. • The purchase decision and the value proposition. • Communications in organisational buying. • Buyer-supplier relationships. • Organisational buying capabilities. • Organisational buying culture. • Organisational buying approach design. • Channels of supply. • Networks and organisational buying. Written in a practical, approachable way the book includes a range of exercises, case examples, learning objectives and discussion questions to support a broad spectrum of organisational buying-related courses.

ISBN: 9783030674144

Standard No.: 10.1007/978-3-030-67414-4doiSubjects--Topical Terms:

1102107
Supply Chain Management.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Organisational Buying = A Multidisciplinary Perspective /
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