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Social Media Management = Technologi...
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Van Looy, Amy.
Social Media Management = Technologies and Strategies for Creating Business Value /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Social Media Management/ by Amy Van Looy.
其他題名:
Technologies and Strategies for Creating Business Value /
作者:
Van Looy, Amy.
面頁冊數:
XIX, 250 p. 69 illus.online resource. :
Contained By:
Springer Nature eBook
標題:
Industrial management. -
電子資源:
https://doi.org/10.1007/978-3-319-21990-5
ISBN:
9783319219905
Social Media Management = Technologies and Strategies for Creating Business Value /
Van Looy, Amy.
Social Media Management
Technologies and Strategies for Creating Business Value /[electronic resource] :by Amy Van Looy. - 1st ed. 2016. - XIX, 250 p. 69 illus.online resource. - Springer Texts in Business and Economics,2192-4333. - Springer Texts in Business and Economics,.
Introduction -- Definitions, Social Media Types and Tools -- Social media Strategy and Return on Investment -- Online Advertising and Viral Campaigns -- Social Customer Relationship Management -- Search Engine Optimization -- Sentiment Analysis and Opinion Mining (Business Intelligence) -- Social Network Data and Predictive Mining (Business Intelligence) -- e-Recruitment -- Crowdfunding -- Legal and Ethical Issues in Social Media -- Wrap-up.
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.
ISBN: 9783319219905
Standard No.: 10.1007/978-3-319-21990-5doiSubjects--Topical Terms:
556510
Industrial management.
LC Class. No.: HD28-70
Dewey Class. No.: 658
Social Media Management = Technologies and Strategies for Creating Business Value /
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