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Beyond buzz = the next generation of...
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ProQuest (Firm)
Beyond buzz = the next generation of word-of-mouth marketing /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Beyond buzz/ Lois Kelly.
Reminder of title:
the next generation of word-of-mouth marketing /
Author:
Kelly, Lois,
Published:
New York :AMACOM, : c2007.,
Description:
x, 228 p. :ill. :
Subject:
Marketing. -
Online resource:
Click to View
Beyond buzz = the next generation of word-of-mouth marketing /
Kelly, Lois,1955-
Beyond buzz
the next generation of word-of-mouth marketing /[electronic resource] :Lois Kelly. - New York :AMACOM,c2007. - x, 228 p. :ill.
Includes bibliographical references (p. 213-220) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subjects--Topical Terms:
557931
Marketing.
Index Terms--Genre/Form:
554714
Electronic books.
LC Class. No.: HF5415.123 / .K45 2007
Dewey Class. No.: 658.8
Beyond buzz = the next generation of word-of-mouth marketing /
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