國立虎尾科技大學 |

Viral Message Dissemination on Twitter : = Exploring the Roles of Social Connectedness and Personal Appeal.

紀錄類型:	書目-語言資料,手稿 : Monograph/item
正題名/作者:	Viral Message Dissemination on Twitter :/
其他題名:	Exploring the Roles of Social Connectedness and Personal Appeal.
作者:	Giles, Lindsay A.
面頁冊數:	1 online resource (52 pages)
附註:	Source: Masters Abstracts International, Volume: 57-01.
Contained By:	Masters Abstracts International57-01(E).
標題:	Communication. -
電子資源:	click for full text (PQDT)
ISBN:	9780355262216

Viral Message Dissemination on Twitter : = Exploring the Roles of Social Connectedness and Personal Appeal.
Giles, Lindsay A.

Viral Message Dissemination on Twitter :Exploring the Roles of Social Connectedness and Personal Appeal. - 1 online resource (52 pages)

Source: Masters Abstracts International, Volume: 57-01.

Thesis (M.A.)

Includes bibliographical references

The ability for social media content to go viral is a topic salient to marketers, social scientists and computer scientists alike. This study explores the impact of user social connectedness rate and personal appeal on the virality of tweets. A sample of 40,911 tweets surrounding the release of the (PRODUCT)RED iPhone 7 is collected using NodeXL's Twitter import feature. Individual tweets were measured for virality, social connectivity (follower accrual rate) and personal appeal (Twitter mentions). Regression analysis reveals significant and negative effects of both social connectivity and personal appeal on virality. Results suggest that obtaining many followers in a short period of time is not a useful tactic for disseminating tweets in a viral structure. Twitter mentions, although negatively associated with virality, were at the same time very rare in the sample and thus their role is inconclusive. The results also suggest that the explanatory model is under-specified, which demands considering other factors for explaining virality.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355262216Subjects--Topical Terms:

556422
Communication.
Index Terms--Genre/Form:

554714
Electronic books.

Viral Message Dissemination on Twitter : = Exploring the Roles of Social Connectedness and Personal Appeal.
LDR:02352ntm a2200361Ki 4500 001 909986
005 20180511093033.5
006 m o u
007 cr mn||||a|a||
008 190606s2017 xx obm 000 0 eng d
020 $a 9780355262216
035 $a (MiAaPQ)AAI10281363
035 $a (MiAaPQ)purdue:21464
035 $a AAI10281363
040 $a MiAaPQ $b eng $c MiAaPQ
099 $a TUL $f hyy $c available through World Wide Web
100 1 $a Giles, Lindsay A. $3 1181032
245 1 0 $a Viral Message Dissemination on Twitter : $b Exploring the Roles of Social Connectedness and Personal Appeal.
264 0 $c 2017
300 $a 1 online resource (52 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Masters Abstracts International, Volume: 57-01.
500 $a Adviser: Sorin A. Matei.
502 $a Thesis (M.A.) $c Purdue University $d 2017.
504 $a Includes bibliographical references
520 $a The ability for social media content to go viral is a topic salient to marketers, social scientists and computer scientists alike. This study explores the impact of user social connectedness rate and personal appeal on the virality of tweets. A sample of 40,911 tweets surrounding the release of the (PRODUCT)RED iPhone 7 is collected using NodeXL's Twitter import feature. Individual tweets were measured for virality, social connectivity (follower accrual rate) and personal appeal (Twitter mentions). Regression analysis reveals significant and negative effects of both social connectivity and personal appeal on virality. Results suggest that obtaining many followers in a short period of time is not a useful tactic for disseminating tweets in a viral structure. Twitter mentions, although negatively associated with virality, were at the same time very rare in the sample and thus their role is inconclusive. The results also suggest that the explanatory model is under-specified, which demands considering other factors for explaining virality.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Communication. $3 556422
650 4 $a Marketing. $3 557931
650 4 $a Web studies. $3 1148502
655 7 $a Electronic books. $2 local $3 554714
690 $a 0459
690 $a 0338
690 $a 0646
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Purdue University. $b Communication. $3 845682
773 0 $t Masters Abstracts International $g 57-01(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10281363 $z click for full text (PQDT)