國立虎尾科技大學 |

Food Messages and Freedom of Choice.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Food Messages and Freedom of Choice./
Author:	Pham, Nguyen.
Description:	1 online resource (104 pages)
Notes:	Source: Dissertation Abstracts International, Volume: 77-10(E), Section: A.
Subject:	Marketing. -
Online resource:	click for full text (PQDT)
ISBN:	9781339741086

Food Messages and Freedom of Choice.
Pham, Nguyen.

Food Messages and Freedom of Choice. - 1 online resource (104 pages)

Source: Dissertation Abstracts International, Volume: 77-10(E), Section: A.

Thesis (Ph.D.)--Arizona State University, 2016.

Includes bibliographical references

This dissertation explores conditions under which food messages backfire among consumers leading them to engage in behaviors that are opposite to what was intended by the messages. The first essay shows when and how food-related warnings can backfire by putting consumers in a state of reactance. Across three studies, I demonstrate that dieters (but not nondieters) who see a one-sided message focusing on the negative aspects of unhealthy food (vs. a one-sided positive or neutral message) increase their desire for and consumption of unhealthy foods. In contrast, dieters who see a two-sided message (focusing on both the negative and positive aspects of unhealthy food) are more likely to comply with the message, thereby choosing fewer unhealthy foods. My research suggests that negatively-worded food warnings (such as PSAs) are unlikely to work -- nondieters ignore them, and dieters do the opposite. Although preliminary, the findings also suggest that two-sided messages may offer a better solution. The second essay shows how certain messages advocating for genetically modified organisms (GMOs) can backfire by activating consumers' thoughts about risk of GMOs. Across four studies, I demonstrate that strong anti-GMO (but not weak anti-GMO) consumers who see a pro-GMO message claiming that GMOs are safe for human consumption (vs. a neutral message) perceive higher risk from GMOs, resulting in more unfavorable attitudes toward GMOs and lower intentions to consume GMOs. My research also suggests that a pro-GMO message claiming that GMOs are beneficial will be more effective in persuading both strong and weak anti-GMO consumers.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9781339741086Subjects--Topical Terms:

557931
Marketing.
Index Terms--Genre/Form:

554714
Electronic books.

Food Messages and Freedom of Choice.
LDR:02760ntm a2200313K 4500 001 915406
005 20180803131929.5
006 m o u
007 cr mn||||a|a||
008 190606s2016 xx obm 000 0 eng d
020 $a 9781339741086
035 $a (MiAaPQ)AAI10110877
035 $a (MiAaPQ)asu:16028
035 $a AAI10110877
040 $a MiAaPQ $b eng $c MiAaPQ
100 1 $a Pham, Nguyen. $3 1188745
245 1 0 $a Food Messages and Freedom of Choice.
264 0 $c 2016
300 $a 1 online resource (104 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Dissertation Abstracts International, Volume: 77-10(E), Section: A.
500 $a Advisers: Naomi Mandel; Andrea M. Ketcham.
502 $a Thesis (Ph.D.)--Arizona State University, 2016.
504 $a Includes bibliographical references
520 $a This dissertation explores conditions under which food messages backfire among consumers leading them to engage in behaviors that are opposite to what was intended by the messages. The first essay shows when and how food-related warnings can backfire by putting consumers in a state of reactance. Across three studies, I demonstrate that dieters (but not nondieters) who see a one-sided message focusing on the negative aspects of unhealthy food (vs. a one-sided positive or neutral message) increase their desire for and consumption of unhealthy foods. In contrast, dieters who see a two-sided message (focusing on both the negative and positive aspects of unhealthy food) are more likely to comply with the message, thereby choosing fewer unhealthy foods. My research suggests that negatively-worded food warnings (such as PSAs) are unlikely to work -- nondieters ignore them, and dieters do the opposite. Although preliminary, the findings also suggest that two-sided messages may offer a better solution. The second essay shows how certain messages advocating for genetically modified organisms (GMOs) can backfire by activating consumers' thoughts about risk of GMOs. Across four studies, I demonstrate that strong anti-GMO (but not weak anti-GMO) consumers who see a pro-GMO message claiming that GMOs are safe for human consumption (vs. a neutral message) perceive higher risk from GMOs, resulting in more unfavorable attitudes toward GMOs and lower intentions to consume GMOs. My research also suggests that a pro-GMO message claiming that GMOs are beneficial will be more effective in persuading both strong and weak anti-GMO consumers.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Marketing. $3 557931
655 7 $a Electronic books. $2 local $3 554714
690 $a 0338
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Arizona State University. $b Business Administration. $3 1179476
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10110877 $z click for full text (PQDT)