語系:
繁體中文
English
說明(常見問題)
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Proceedings of the 1983 Academy of M...
~
Rogers III, John C.
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference/ edited by John C. Rogers III, Charles W. Lamb, Jr.
其他作者:
Rogers III, John C.
面頁冊數:
XXVI, 638 p.online resource. :
Contained By:
Springer Nature eBook
標題:
Marketing. -
電子資源:
https://doi.org/10.1007/978-3-319-16937-8
ISBN:
9783319169378
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
[electronic resource] /edited by John C. Rogers III, Charles W. Lamb, Jr. - 1st ed. 2015. - XXVI, 638 p.online resource. - Developments in Marketing Science: Proceedings of the Academy of Marketing Science,2363-6165. - Developments in Marketing Science: Proceedings of the Academy of Marketing Science,.
Foreword -- Preface -- Channels of Distribution -- Comparative Marketing -- Consumer Behavior -- Futurism in Marketing -- Health Services Marketing -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing History and Theory -- Marketing in The Third World Countries -- Marketing Management -- Non-Profit -- Research -- Society -- Physical Distribution/Logistics -- Promotions -- Policy -- Quantitative Marketing -- Tourism -- Research in Progress.
This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
ISBN: 9783319169378
Standard No.: 10.1007/978-3-319-16937-8doiSubjects--Topical Terms:
557931
Marketing.
LC Class. No.: HF5410-5417.5
Dewey Class. No.: 658.8
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
LDR
:03202nam a22004215i 4500
001
963761
003
DE-He213
005
20200919155832.0
007
cr nn 008mamaa
008
201211s2015 gw | s |||| 0|eng d
020
$a
9783319169378
$9
978-3-319-16937-8
024
7
$a
10.1007/978-3-319-16937-8
$2
doi
035
$a
978-3-319-16937-8
050
4
$a
HF5410-5417.5
072
7
$a
KJS
$2
bicssc
072
7
$a
BUS043000
$2
bisacsh
072
7
$a
KJS
$2
thema
072
7
$a
KJSM
$2
thema
082
0 4
$a
658.8
$2
23
245
1 0
$a
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
$h
[electronic resource] /
$c
edited by John C. Rogers III, Charles W. Lamb, Jr.
250
$a
1st ed. 2015.
264
1
$a
Cham :
$b
Springer International Publishing :
$b
Imprint: Springer,
$c
2015.
300
$a
XXVI, 638 p.
$b
online resource.
336
$a
text
$b
txt
$2
rdacontent
337
$a
computer
$b
c
$2
rdamedia
338
$a
online resource
$b
cr
$2
rdacarrier
347
$a
text file
$b
PDF
$2
rda
490
1
$a
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
$x
2363-6165
505
0
$a
Foreword -- Preface -- Channels of Distribution -- Comparative Marketing -- Consumer Behavior -- Futurism in Marketing -- Health Services Marketing -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing History and Theory -- Marketing in The Third World Countries -- Marketing Management -- Non-Profit -- Research -- Society -- Physical Distribution/Logistics -- Promotions -- Policy -- Quantitative Marketing -- Tourism -- Research in Progress.
520
$a
This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
650
0
$a
Marketing.
$3
557931
650
0
$a
Leadership.
$3
562584
650
0
$a
Sales management.
$3
562612
650
2 4
$a
Business Strategy/Leadership.
$3
796119
650
2 4
$a
Sales/Distribution.
$3
1102104
700
1
$a
Rogers III, John C.
$e
editor.
$4
edt
$4
http://id.loc.gov/vocabulary/relators/edt
$3
1258795
700
1
$a
Lamb, Jr., Charles W.
$e
editor.
$4
edt
$4
http://id.loc.gov/vocabulary/relators/edt
$3
1258796
710
2
$a
SpringerLink (Online service)
$3
593884
773
0
$t
Springer Nature eBook
776
0 8
$i
Printed edition:
$z
9783319169385
776
0 8
$i
Printed edition:
$z
9783319169361
776
0 8
$i
Printed edition:
$z
9783319386775
830
0
$a
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
$x
2363-6165
$3
1254321
856
4 0
$u
https://doi.org/10.1007/978-3-319-16937-8
912
$a
ZDB-2-SBE
912
$a
ZDB-2-SXBM
950
$a
Business and Economics (SpringerNature-11643)
950
$a
Business and Management (R0) (SpringerNature-43719)
筆 0 讀者評論
多媒體
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼[密碼必須為2種組合(英文和數字)及長度為10碼以上]
登入