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The perception of quality = mapping product and service quality to consumer perceptions /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The perception of quality/ by George N. Kenyon, Kabir C. Sen.
其他題名:	mapping product and service quality to consumer perceptions /
作者:	Kenyon, George N.
其他作者:	Sen, Kabir C.
出版者:	London :Springer London : : 2015.,
面頁冊數:	ix, 265 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
標題:	Quality of products. -
電子資源:	http://dx.doi.org/10.1007/978-1-4471-6627-6
ISBN:	9781447166276 (electronic bk.)

The perception of quality = mapping product and service quality to consumer perceptions /
Kenyon, George N.

The perception of qualitymapping product and service quality to consumer perceptions /[electronic resource] :by George N. Kenyon, Kabir C. Sen. - London :Springer London :2015. - ix, 265 p. :ill., digital ;24 cm.

Creating a Competitive Advantage -- Defining Quality -- The Value Proposition -- Customer Perceptions -- The Product Design Process -- The Service Design Process -- Measuring Value -- Practical Implications of Customer Perceptions on the Design Process -- Re-Engineering the Process for Perceptions.

Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.

ISBN: 9781447166276 (electronic bk.)

Standard No.: 10.1007/978-1-4471-6627-6doiSubjects--Topical Terms:

786425
Quality of products.

LC Class. No.: HF5415.157

Dewey Class. No.: 658.4013

The perception of quality = mapping product and service quality to consumer perceptions /
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