國立虎尾科技大學 |

User-Oriented Appropriateness = A Theoretical Model of Written Text on Facebook for Improved PR Communication /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	User-Oriented Appropriateness/ by Benjamin Gust.
其他題名:	A Theoretical Model of Written Text on Facebook for Improved PR Communication /
作者:	Gust, Benjamin.
面頁冊數:	XIII, 170 p. 1 illus.online resource. :
Contained By:	Springer Nature eBook
標題:	Marketing. -
電子資源:	https://doi.org/10.1007/978-3-658-29999-6
ISBN:	9783658299996

User-Oriented Appropriateness = A Theoretical Model of Written Text on Facebook for Improved PR Communication /
Gust, Benjamin.

User-Oriented AppropriatenessA Theoretical Model of Written Text on Facebook for Improved PR Communication /[electronic resource] :by Benjamin Gust. - 1st ed. 2020. - XIII, 170 p. 1 illus.online resource.

Public Relations in a Social Media World -- Interpreting Human Communication: On- and Offline -- Language Practice: Online and in an Social Network Environment -- Appropriate Communication in Social Networking Sites.

Public Relations is fundamentally concerned with communication –– but social networking sites such as Facebook have influenced the way people communicate with one another and interpret text-based communication online. PR people who have grown up using traditional media often struggle with the new, digital world and its unfamiliar techniques and language. An increasing number of users, on the other hand, expect a different form of organisational communication. Benjamin Gust presents the new theory of user-oriented appropriateness, which is helping to communicate well in this new world of digital communication via social media. Contents • Public Relations in a Social Media World • Interpreting Human Communication: On- and Offline • Language Practice: Online and in an Social Network Environment • Appropriate Communication in Social Networking Sites Target Groups • Lecturers and students in public relations, social media, (digital) communication, journalism, marketing and management • Practitioners in public relations, marketing and management The Author Prof. Dr. Benjamin Gust is professor for Social Media and an experienced expert in the field of social media, digital communication and community management. He has studied in Germany, the US and Great Britain and worked for several well-known international brands to help them implement social media and digital communications.

ISBN: 9783658299996

Standard No.: 10.1007/978-3-658-29999-6doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

User-Oriented Appropriateness = A Theoretical Model of Written Text on Facebook for Improved PR Communication /
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