語系:
繁體中文
English
說明(常見問題)
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Advances in Advertising Research. = ...
~
SpringerLink (Online service)
Advances in Advertising Research. = Extending the boundaries of advertising /. (Vol. V)
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Advances in Advertising Research./ edited by Ivana Busljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki.
其他題名:
Extending the boundaries of advertising /
其他作者:
Banks, Ivana Busljeta.
出版者:
Wiesbaden :Springer Fachmedien Wiesbaden : : 2015.,
面頁冊數:
xi, 330 p. :ill., digital ; : 24 cm.;
Contained By:
Springer eBooks
標題:
Advertising - Case studies. -
電子資源:
http://dx.doi.org/10.1007/978-3-658-08132-4
ISBN:
9783658081324 (electronic bk.)
Advances in Advertising Research. = Extending the boundaries of advertising /. (Vol. V)
Advances in Advertising Research.
Extending the boundaries of advertising /(Vol. V)[electronic resource] :edited by Ivana Busljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki. - Wiesbaden :Springer Fachmedien Wiesbaden :2015. - xi, 330 p. :ill., digital ;24 cm. - European advertising academy ;5. - European advertising academy ;5..
Advertising Appeals and Processing -- Online and Mobile Advertising.-- TV Advertising and Product Placement -- Cultural, Gender and Age Issues in Advertising -- Branding Challenges -- IMC.
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme To Boldly Go... Extending the Boundaries of Advertising. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network. Contents Advertising Appeals and Processing Online and Mobile Advertising TV Advertising and Product Placement Cultural, Gender and Age Issues in Advertising Branding Challenges IMC Target Groups Researchers, students, and practitioners in the fields of advertising, communications, marketing, and media management The Editors Ivana Busljeta Banks is a senior lecturer in the Department of Marketing and Communication at the Zagreb School of Economics and Management. Patrick De Pelsmacker is professor of marketing at the University of Antwerp, part-time professor of marketing at Ghent University (both in Belgium), and visiting professor at the Universities of Lugano, Geneve (Switzerland), and IBS Moscow (Russia). Shintaro Okazaki is associate professor of marketing at the College of Economics and Business Administration, Universidad Autonoma de Madrid, Spain.
ISBN: 9783658081324 (electronic bk.)
Standard No.: 10.1007/978-3-658-08132-4doiSubjects--Topical Terms:
643760
Advertising
--Case studies.
LC Class. No.: HF5802.5 / .I58 2013
Dewey Class. No.: 659.1
Advances in Advertising Research. = Extending the boundaries of advertising /. (Vol. V)
LDR
:02698nam a2200337 a 4500
001
834982
003
DE-He213
005
20150702145111.0
006
m d
007
cr nn 008maaau
008
160421s2015 gw s 0 eng d
020
$a
9783658081324 (electronic bk.)
020
$a
9783658081317 (paper)
024
7
$a
10.1007/978-3-658-08132-4
$2
doi
035
$a
978-3-658-08132-4
040
$a
GP
$c
GP
041
0
$a
eng
050
4
$a
HF5802.5
$b
.I58 2013
072
7
$a
KJS
$2
bicssc
072
7
$a
KJSM
$2
bicssc
072
7
$a
BUS043000
$2
bisacsh
082
0 4
$a
659.1
$2
23
090
$a
HF5802.5
$b
.I58 2013
245
0 0
$a
Advances in Advertising Research.
$n
(Vol. V)
$h
[electronic resource] :
$b
Extending the boundaries of advertising /
$c
edited by Ivana Busljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki.
260
$a
Wiesbaden :
$b
Springer Fachmedien Wiesbaden :
$b
Imprint: Springer Gabler,
$c
2015.
300
$a
xi, 330 p. :
$b
ill., digital ;
$c
24 cm.
490
1
$a
European advertising academy ;
$v
5
505
0
$a
Advertising Appeals and Processing -- Online and Mobile Advertising.-- TV Advertising and Product Placement -- Cultural, Gender and Age Issues in Advertising -- Branding Challenges -- IMC.
520
$a
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme To Boldly Go... Extending the Boundaries of Advertising. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network. Contents Advertising Appeals and Processing Online and Mobile Advertising TV Advertising and Product Placement Cultural, Gender and Age Issues in Advertising Branding Challenges IMC Target Groups Researchers, students, and practitioners in the fields of advertising, communications, marketing, and media management The Editors Ivana Busljeta Banks is a senior lecturer in the Department of Marketing and Communication at the Zagreb School of Economics and Management. Patrick De Pelsmacker is professor of marketing at the University of Antwerp, part-time professor of marketing at Ghent University (both in Belgium), and visiting professor at the Universities of Lugano, Geneve (Switzerland), and IBS Moscow (Russia). Shintaro Okazaki is associate professor of marketing at the College of Economics and Business Administration, Universidad Autonoma de Madrid, Spain.
650
0
$a
Advertising
$v
Case studies.
$3
643760
$3
735754
650
1 4
$a
Economics/Management Science.
$3
669170
650
2 4
$a
Marketing.
$3
557931
650
2 4
$a
Market Research.
$3
881687
650
2 4
$a
Management/Business for Professionals.
$3
680857
700
1
$a
Banks, Ivana Busljeta.
$3
1063906
700
1
$a
De Pelsmacker, Patrick.
$3
1063907
700
1
$a
Okazaki, Shintaro.
$3
786197
710
2
$a
SpringerLink (Online service)
$3
593884
773
0
$t
Springer eBooks
830
0
$a
European advertising academy ;
$v
5.
$3
1063908
856
4 0
$u
http://dx.doi.org/10.1007/978-3-658-08132-4
950
$a
Business and Economics (Springer-11643)
筆 0 讀者評論
多媒體
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼[密碼必須為2種組合(英文和數字)及長度為10碼以上]
登入