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Brewing, Beer and Pubs = A Global Pe...
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Preece, D.
Brewing, Beer and Pubs = A Global Perspective /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Brewing, Beer and Pubs/ edited by I. Cabras, D. Higgins, D. Preece.
其他題名:
A Global Perspective /
其他作者:
Cabras, I.
面頁冊數:
XIX, 326 p.online resource. :
Contained By:
Springer Nature eBook
標題:
Small business. -
電子資源:
https://doi.org/10.1057/9781137466181
ISBN:
9781137466181
Brewing, Beer and Pubs = A Global Perspective /
Brewing, Beer and Pubs
A Global Perspective /[electronic resource] :edited by I. Cabras, D. Higgins, D. Preece. - 1st ed. 2016. - XIX, 326 p.online resource.
The production of beer today occurs within a bifurcated industrial structure. There exists a small number of large, global conglomerates supplying huge volumes of a limited range of beers, and a plethora of small and medium breweries producing a diverse range of beers sold under unique brands. Brewing, Beer and Pubs addresses a range of contemporary issues and challenges in this key sector of the global economy, and includes contributions by research specialists from a variety of countries and disciplines. This book includes the marketing and globalization of the brewing industry, beer excise duties and market concentration, and reflections upon developments in brewing and beer consumption across the world in order to explore the wide-reaching influence of this industry. Alongside these global topics more localised themes are presented such as market integration in the Chinese beer and wine markets, beer and brewing in Africa and South America, and turbulence and change in the UK public house industry, which demonstrate how the consumption of beer in pubs and other social environments make the beer industry integral to local communities and regions worldwide.
ISBN: 9781137466181
Standard No.: 10.1057/9781137466181doiSubjects--Topical Terms:
563581
Small business.
LC Class. No.: HD62.7
Dewey Class. No.: 658.022
Brewing, Beer and Pubs = A Global Perspective /
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The production of beer today occurs within a bifurcated industrial structure. There exists a small number of large, global conglomerates supplying huge volumes of a limited range of beers, and a plethora of small and medium breweries producing a diverse range of beers sold under unique brands. Brewing, Beer and Pubs addresses a range of contemporary issues and challenges in this key sector of the global economy, and includes contributions by research specialists from a variety of countries and disciplines. This book includes the marketing and globalization of the brewing industry, beer excise duties and market concentration, and reflections upon developments in brewing and beer consumption across the world in order to explore the wide-reaching influence of this industry. Alongside these global topics more localised themes are presented such as market integration in the Chinese beer and wine markets, beer and brewing in Africa and South America, and turbulence and change in the UK public house industry, which demonstrate how the consumption of beer in pubs and other social environments make the beer industry integral to local communities and regions worldwide.
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