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Database marketing = analyzing and m...
~
Neslin, Scott A.
Database marketing = analyzing and managing customers /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Database marketing/ by Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin.
Reminder of title:
analyzing and managing customers /
Author:
Blattberg, Robert C.
other author:
Kim, Byung-Do.
Published:
New York, NY :Springer-Verlag New York, : 2008.,
Description:
xxiv, 871 p. :ill., digital ; : 25 cm.;
Series:
International series in quantitative marketing,
Contained By:
Springer eBooks
Subject:
Database marketing. -
Online resource:
http://dx.doi.org/10.1007/978-0-387-72579-6
ISBN:
9780387725796 (electronic bk.)
Database marketing = analyzing and managing customers /
Blattberg, Robert C.
Database marketing
analyzing and managing customers /[electronic resource] :by Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. - New York, NY :Springer-Verlag New York,2008. - xxiv, 871 p. :ill., digital ;25 cm. - International series in quantitative marketing,180923-6716 ;.
ISBN: 9780387725796 (electronic bk.)Subjects--Topical Terms:
570487
Database marketing.
LC Class. No.: HF5415.126 / .B577 2008
Dewey Class. No.: 658.872
Database marketing = analyzing and managing customers /
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Business and Economics (Springer-11643)
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