Database marketing.

Principles of direct and database marketing by: (Language materials, printed)

Database marketing = analyzing and managing customers / by: (Language materials, printed)

Perspectives on promotion and database marketing = the collected works of Robert C. Blattberg / by: (Language materials, printed)

Targeting using augmented data in database marketing = decision factors for evaluating external sources / by: (Language materials, printed)

Principles of direct and database marketing / by: (Language materials, printed)

Management/Business for Professionals.

Economics/Management Science.

Direct marketing.

Database marketing.

Marketing.

Blattberg, Robert C.,

Consumer profiling.

Marketing

Business and Management.

Technology Management.