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Perspectives on promotion and databa...

Blattberg, Robert C., (1942-)

Perspectives on promotion and database marketing = the collected works of Robert C. Blattberg /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Perspectives on promotion and database marketing/ editor, Greg M. Allenby.
其他題名:	the collected works of Robert C. Blattberg /
其他作者:	Allenby, Greg M.
出版者:	Singapore ;World Scientific Pub. Co., : c2010.,
面頁冊數:	xi, 316 p. :ill. :
標題:	Database marketing. -
電子資源:	http://www.worldscientific.com/worldscibooks/10.1142/7442#t=toc
ISBN:	9789814287067 (electronic bk.)

Perspectives on promotion and database marketing = the collected works of Robert C. Blattberg /
Perspectives on promotion and database marketingthe collected works of Robert C. Blattberg /[electronic resource] :editor, Greg M. Allenby. - Singapore ;World Scientific Pub. Co.,c2010. - xi, 316 p. :ill.

Includes bibliographical references.

Electronic reproduction.
Singapore :
World Scientific Publishing Co.,
2010.

System requirements: Adobe Acrobat Reader.

ISBN: 9789814287067 (electronic bk.)Subjects--Personal Names:

857314
Blattberg, Robert C.,
1942-Subjects--Topical Terms:

570487
Database marketing.

LC Class. No.: HF5415.126

Dewey Class. No.: 658.872

Perspectives on promotion and database marketing = the collected works of Robert C. Blattberg /
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300 $a xi, 316 p. : $b ill.
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