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Principles of direct and database ma...

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Tapp, Alan,

Principles of direct and database marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Principles of direct and database marketing // Alan Tapp.
Author:	Tapp, Alan,
Description:	1 online resource (xiv, 489 pages) :illustrations :
Subject:	Direct marketing. -
Online resource:	Click to View

Principles of direct and database marketing /
Tapp, Alan,

Principles of direct and database marketing /Alan Tapp. - Third edition. - 1 online resource (xiv, 489 pages) :illustrations

Includes bibliographical references and index.Subjects--Topical Terms:

566342
Direct marketing.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415.126 / .T35 2005

Dewey Class. No.: 658.8/72

Principles of direct and database marketing /
LDR:01324nam 2200349 i 4500 001 1076843
003 MiAaPQ
005 20200520144314.0
006 m o d |
007 cr cnu||||||||
008 221104s2005 enka ob 001 0 eng d
020 $z 9780273683551
020 $a 9781280601255 (e-book)
035 $a (MiAaPQ)EBC5136599
035 $a (Au-PeEL)EBL5136599
035 $a (CaONFJC)MIL60125
035 $a (OCoLC)1027166965
035 $a EBC5136599
040 $a MiAaPQ $b eng $e rda $e pn $c MiAaPQ $d MiAaPQ
050 4 $a HF5415.126 $b .T35 2005
082 0 $a 658.8/72 $2 22
100 1 $a Tapp, Alan, $e author. $3 1380688
245 1 0 $a Principles of direct and database marketing / $c Alan Tapp.
250 $a Third edition.
264 1 $a Harlow, England : $b Financial Times/Prentice Hall, $c 2005.
300 $a 1 online resource (xiv, 489 pages) : $b illustrations
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
504 $a Includes bibliographical references and index.
588 $a Description based on print version record.
590 $a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 $a Direct marketing. $3 566342
650 0 $a Database marketing. $3 570487
655 4 $a Electronic books. $2 local $3 554714
797 2 $a ProQuest (Firm)
856 4 0 $u https://ebookcentral.proquest.com/lib/nfu/detail.action?docID=5136599 $z Click to View

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