Direct marketing.
Overview
Works: | 16 works in 2 publications in 2 languages |
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Titles
Reinventing interactive and direct marketing = leading experts show how to maximize digital ROI with iDirect and iBranding imperatives /
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The handbook of field marketing = a complete guide to understanding and outsourcing face-to-face direct marketing /
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Direct marketing in action = cutting-edge strategies for finding and keeping the best customers /
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Advertising, promotion : = supplemental aspects of integrated marketing communications /
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Mobilized marketing and the consumer = technological developments and challenges /
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Targeting using augmented data in database marketing = decision factors for evaluating external sources /
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