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Reinventing interactive and direct marketing = leading experts show how to maximize digital ROI with iDirect and iBranding imperatives /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Reinventing interactive and direct marketing/ [edited and] with an introduction by Stan Rapp.
Reminder of title:	leading experts show how to maximize digital ROI with iDirect and iBranding imperatives /
other author:	Rapp, Stan.
Published:	New York :McGraw-Hill, : c2010.,
Description:	xiii, 238 p. :ill. :
Subject:	Interactive marketing. -
Online resource:	Click for full text (McGrawHill)
ISBN:	9780071638029 (hbk.)

Reinventing interactive and direct marketing = leading experts show how to maximize digital ROI with iDirect and iBranding imperatives /
Reinventing interactive and direct marketingleading experts show how to maximize digital ROI with iDirect and iBranding imperatives /[electronic resource] :[edited and] with an introduction by Stan Rapp. - New York :McGraw-Hill,c2010. - xiii, 238 p. :ill.

Includes bibliographical references and index.

ISBN: 9780071638029 (hbk.)

LCCN: 2009026007Subjects--Topical Terms:

562979
Interactive marketing.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415.1264 / .R45 2010

Dewey Class. No.: 658.8/72

Reinventing interactive and direct marketing = leading experts show how to maximize digital ROI with iDirect and iBranding imperatives /
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020 $a 0071638024 (hbk.)
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245 0 0 $a Reinventing interactive and direct marketing $h [electronic resource] : $b leading experts show how to maximize digital ROI with iDirect and iBranding imperatives / $c [edited and] with an introduction by Stan Rapp.
260 $a New York : $b McGraw-Hill, $c c2010.
300 $a xiii, 238 p. : $b ill.
504 $a Includes bibliographical references and index.
650 0 $a Interactive marketing. $3 562979
650 0 $a Direct marketing. $3 566342
650 0 $a Branding (Marketing). $3 571741
655 7 $a Electronic books. $2 local $3 554714
700 1 $a Rapp, Stan. $3 1432881
710 2 $a Direct Marketing Association (U.S.). $3 1432882
856 4 $u https://lb30.libraryandbook.net/Book_detial/EB978007163802901 $z Click for full text (McGrawHill)

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