國立虎尾科技大學 |

登入

回首頁

Reinventing interactive and direct marketing = leading experts show how to maximize digital ROI with iDirect and iBranding imperatives /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Reinventing interactive and direct marketing/ [edited and] with an introduction by Stan Rapp.
其他題名:	leading experts show how to maximize digital ROI with iDirect and iBranding imperatives /
其他作者:	Rapp, Stan.
出版者:	New York :McGraw-Hill, : c2010.,
面頁冊數:	xiii, 238 p. :ill. :
標題:	Branding (Marketing). -
電子資源:	Click for full text (McGrawHill)
ISBN:	9780071638029 (hbk.)

Reinventing interactive and direct marketing = leading experts show how to maximize digital ROI with iDirect and iBranding imperatives /
Reinventing interactive and direct marketingleading experts show how to maximize digital ROI with iDirect and iBranding imperatives /[electronic resource] :[edited and] with an introduction by Stan Rapp. - New York :McGraw-Hill,c2010. - xiii, 238 p. :ill.

Includes bibliographical references and index.

ISBN: 9780071638029 (hbk.)

LCCN: 2009026007Subjects--Topical Terms:

571741
Branding (Marketing).
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415.1264 / .R45 2010

Dewey Class. No.: 658.8/72

Reinventing interactive and direct marketing = leading experts show how to maximize digital ROI with iDirect and iBranding imperatives /
LDR:00900cam a2200229 i 4500 001 1118519
006 m d
007 cr nn muauu
008 240314s2010 nyua sb 001 0 eng
010 $a 2009026007
020 $a 9780071638029 (hbk.)
020 $a 0071638024 (hbk.)
020 $a 9780071703400
035 $a (OCoLC)ocn318876315
040 $a DLC $c DLC $d BTCTA $d SINLB $d DLC
041 0 $a eng
050 0 0 $a HF5415.1264 $b .R45 2010
082 0 0 $a 658.8/72 $2 22
245 0 0 $a Reinventing interactive and direct marketing $h [electronic resource] : $b leading experts show how to maximize digital ROI with iDirect and iBranding imperatives / $c [edited and] with an introduction by Stan Rapp.
260 $a New York : $b McGraw-Hill, $c c2010.
300 $a xiii, 238 p. : $b ill.
504 $a Includes bibliographical references and index.
650 0 $a Branding (Marketing). $3 571741
650 0 $a Direct marketing. $3 566342
650 0 $a Interactive marketing. $3 562979
655 7 $a Electronic books. $2 local $3 554714
700 1 $a Rapp, Stan. $3 1432881
710 2 $a Direct Marketing Association (U.S.). $3 1432882
856 4 $u https://lb30.libraryandbook.net/Book_detial/EB978007163802901 $z Click for full text (McGrawHill)

筆 0 讀者評論

多媒體

評論

Export

取書館別