Interactive marketing.

Alternate reality games = promotion and participatory culture / by: (Language materials, printed)

Reinventing interactive and direct marketing = leading experts show how to maximize digital ROI with iDirect and iBranding imperatives / by: (Language materials, printed)

Information communication technologies and emerging business strategies by: (Language materials, printed)

e-shock 2020 = how the digital technology revolution is changing business and all our lives / by: (Language materials, printed)

Publishers, readers, and digital engagement by: (Language materials, printed)

Retail trade

History of the Book.

Young adult literature

Digital communications.

Literature.

BUSINESS & ECONOMICS / Management Science

Internet marketing.

BUSINESS & ECONOMICS / Organizational Behavior

Literature and Technology/Media.

Interactive marketing.

BUSINESS & ECONOMICS / Management

Children's Literature.

Direct marketing.

Retail trade.

Mass media.

Contemporary Literature.

Fiction.

Young adults

BUSINESS & ECONOMICS / Industrial Management

Alternate reality games.

Branding (Marketing).

Electronic commerce.

Digital media.