國立虎尾科技大學 |

Alternate reality games = promotion and participatory culture /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Alternate reality games/ Stephanie Janes.
其他題名:	promotion and participatory culture /
作者:	Janes, Stephanie.
出版者:	Abingdon, Oxon ;Routledge, : 2020.,
面頁冊數:	1 online resource (134 p.)
附註:	"Routledge Focus"--Cover.
標題:	Interactive marketing. -
電子資源:	https://www.taylorfrancis.com/books/9781351174749
ISBN:	9781351174749

Alternate reality games = promotion and participatory culture /
Janes, Stephanie.

Alternate reality gamespromotion and participatory culture /[electronic resource] :Stephanie Janes. - Abingdon, Oxon ;Routledge,2020. - 1 online resource (134 p.) - Routledge critical advertising studies. - Routledge critical advertising studies..

"Routledge Focus"--Cover.

Includes bibliographical references and index.

Cover; Half Title; Series; Title; Copyright; Dedication; Contents; List of Illustrations; Acknowledgements; Introduction; 1 Promotional ARGs in context; 2 ARGs as marketing; 3 The promise of participation; 4 Promotional ARGs and digital labour; Conclusion; Glossary; Index

"Using textual analysis, interviews with game designers, audience surveys, and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games(ARGs). Historically ARGs are rooted in advertising as much as they are in narrative storytelling. As designers often have to respond to player actions as the game progresses, players can have an impact on the storyline, on characterbehaviour, and potentially on the final resolution of the narrative. This book explores how both media consumers and producers are responding to this new reconfiguration of the producer/consumer/prosumer dynamic in order to better understand thediverse advertising experiences available to media audiences today. With a focus on participatory culture and the political economy of promotional communications, this in-depth analysis of ARGs will appeal to academics and researchersin the fields of games, film, advertising, and media and cultural studies"--

ISBN: 9781351174749Subjects--Topical Terms:

562979
Interactive marketing.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: GV1469.7 / .J36 2020

Dewey Class. No.: 793.93

Alternate reality games = promotion and participatory culture /
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