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Principles of direct and database ma...

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Principles of direct and database marketing

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Principles of direct and database marketing/ Alan Tapp.
Author:	Tapp, Alan.
Published:	Harlow :Financial Times Prentice Hall, : 2005.,
Description:	xiv, 489 p. :ill. ; : 25 cm.;
Notes:	Title from e-book title screen (viewed October 15, 2007).
Subject:	Database marketing. -
Online resource:	Connect to MyiLibrary resource
ISBN:	9786610601257

Principles of direct and database marketing
Tapp, Alan.

Principles of direct and database marketing[electronic resource] /Alan Tapp. - 3rd ed. - Harlow :Financial Times Prentice Hall,2005. - xiv, 489 p. :ill. ;25 cm.

Title from e-book title screen (viewed October 15, 2007).

Includes bibliographical references and index.

Electronic reproduction.
UK :
MyiLibrary,
2007

Available via World Wide Web.

ISBN: 9786610601257

LCCN: 2004051223

Nat. Bib. No.: GBA456125bnbSubjects--Topical Terms:

570487
Database marketing.
Index Terms--Genre/Form:

554714
Electronic books.

LC Class. No.: HF5415.126 / .T35 2005eb

Dewey Class. No.: 658.872

Principles of direct and database marketing
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005 20060306124342.0
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007 cr zn |
008 090327s2005 enka sb 001 0 eng
010 $a 2004051223
015 $a GBA456125 $2 bnb
020 $a 9786610601257
020 $z 0273683551 (Paper)
035 $a 060125 $b MIL
035 $a cis5820440
040 $a UK-RwCLS $c UK-RwCLS
050 1 4 $a HF5415.126 $b .T35 2005eb
082 0 4 $a 658.872 $2 22
100 $a Tapp, Alan. $3 570486
245 1 0 $a Principles of direct and database marketing $h [electronic resource] / $c Alan Tapp.
250 $a 3rd ed.
260 $a Harlow : $c 2005. $b Financial Times Prentice Hall,
300 $a xiv, 489 p. : $b ill. ; $c 25 cm.
500 $a Title from e-book title screen (viewed October 15, 2007).
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. $b UK : $c MyiLibrary, $d 2007 $n Available via World Wide Web. $n Access may be limited to MIL affiliated libraries.
650 $a Database marketing. $3 570487
650 $a Direct marketing. $3 566342
655 $a Electronic books. $2 local $3 554714
710 $a MyiLibrary. $3 554718
856 4 $z Connect to MyiLibrary resource $u http://www.myilibrary.com?id=60125

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